Senior Director for Marketing Communications

Company: The University of Iowa
Location: Iowa City, IA
Posted on: July 7, 2014

Job Description:

The Office of Strategic Communication is seeking a Senior Director for Marketing Communications who will provide strategic leadership for institutional marketing communications. Working under the general executive direction of the Vice President for Strategic Communication, the Senior Director will direct the universitys centralized branding and positioning strategies and activities within the Office of Strategic Communication, and collaborate with people across the institution to build a proactive and strategic approach to marketing based on partnerships to achieve key institutional outcomes.

The Senior Director for Marketing Communications will create and oversee the implementation of comprehensive annual marketing plans, including paid, shared and direct communication and will coordinate planning with the Senior Director for News Media Relations to assure that the strategies for paid, direct and shared media are closely aligned to the earned media strategy. In addition, the Senior Director will work closely with senior leadership in enrollment management (admissions) to create annual student recruitment marketing plans, and lead efforts to develop focused marketing plans for specific high-priority program and initiatives.

Required qualifications are a Bachelors degree (Masters preferred) preferably Business, Marketing, Journalism, Mass Communications, Advertising, Public Relations or a related field; at least 7 years work in a professional or managerial role in marketing communications or a closely related field (e.g., advertising, journalism, sales management, news media relations); experience supervising people and leading teams; experience managing the brand and position of a large or complex organization; experience managing a marketing channel or channels (e.g., paid advertising, direct response, personal sales, or social media); and demonstrated experience working effectively in a diverse environment and/or demonstrated commitment to promoting a diverse environment.

Desirable qualifications include a track record of building professional relationships with staff, organizational leaders, journalists, and key influencers; outstanding verbal and written communication skills; experience developing strategic, research-based communication plans; and experience in higher education, health care, government or non-profit organizations.

Salary is ,000 to commensurate. Application deadline is July 25, and screening will begin immediately. Projected start date is October 15, 2014.

For complete position details and to apply, visit http://jobs.uiowa.edu, enter requisition number 64746. Provide a cover letter, resume, three professional references.

The University of Iowa is an equal opportunity affirmative action employer. All qualified applicants are encouraged to apply and will receive consideration for employment free from discrimination on the basis of race, creed, color, national origin, age, sex, pregnancy, sexual orientation, gender identity, genetic information, religion, associational preference, status as a qualified individual with a disability, or status as a protected veteran.

Keywords: The University of Iowa, Chicago , Senior Director for Marketing Communications, Education , Iowa City, IA, Illinois