Senior Internet Marketing Consultant, Programmatic
Company: Rise
Location: Chicago
Posted on: May 7, 2024
Job Description:
The Senior Internet Marketing Consultant, Programmatic is
responsible for overseeing all facets of - programmatic media
initiatives, including: media strategy and planning, campaign
execution, account optimization, and in-depth analysis. The Senior
Internet Marketing Consultant, Programmatic works closely with the
Account Management team to drive programmatic strategy, fulfill
client requests and provide thought leadership on industry related
topics. In addition to this, the Senior Internet Marketing
Consultant, Programmatic will be working with their team to improve
the efficiency of their clients. The Senior Internet Marketing
Consultant, Programmatic will have superior organizational skills
and time management skills as they will be expected to manage the
deliverables and scope all of our existing client work.
Responsibilities:
Client Service Responsibilities:
- Manage tactical initiatives for the Client's business;
maintains a focus that the deliverables and plans are in line with
client's long-term goals.
- Create presentations, regular reporting, and other documents
for client use in the evaluation and approval of Internet marketing
plans/programs.
- Communicate regularly with the Account Team on paperwork,
status, timeline, budget, deliverables, performance reporting,
competitive intelligence analysis and other follow-up
items.
- Work with members of the team to develop recommendations and
tactical Internet Marketing plans.
- Develop presentations and other materials needed for client and
internal meetings.
- Ensures the timely renewal of client Internet marketing
programs to avoid any interruption in client service.
- Provide project management on all projects within the channel
team.
- Acts as quality control for overall account output.
- Anticipate client questions and provide thought out
answers/solutions.
- Demonstrate the ability to understand complex ideas/problems
and articulate these and the solutions to clients.
- Demonstrate a client service focus: Always thinking about how
we can better serve our clients and grow their business.
- Willing to go above and beyond the call of duty to delight the
client and deliver excellent service.
Programmatic Responsibilities:
- Become subject matter expert on all aspects of programmatic
media buying.
- Create media plans and strategic recommendations for assigned
accounts
- Oversee campaign execution, including: launch new initiatives,
ensure campaigns achieve their KPIs, fill their full budget, and
serve the correct creative assets.
- Traffic creative assets to guarantee proper tracking of
performance across multiple platforms.
- Extract insight from campaign data, identify relevant trends
and provide well developed recommendations to enhance and exceed
overall programmatic marketing goals and objectives.
- Demonstrate deep understanding of client goals in order to
forecast budgets, create campaign structures and take complete
ownership of multiple client accounts.
- Stay up-to-date on industry and programmatic-specific trends
and news
- Compile client-facing reports and decks to illustrate campaign
performance and how it relates to clients goals.
- Complete ongoing training and certification programs for
platforms relevant to programmatic campaigns
- Actively participate in vendor meetings with current and
potential partners.
Required Skills:
- Bachelor's degree
- Fluency with English communication skills are required
-
- Strategic and creative thinking
- Passionate about delivering innovative, measurable client
solutions
- Able to maintain high levels of focus and productivity with
minimal supervision
- Adaptable to a dynamic work environment
- Experience with data analysis
- Self-motivated with innate curiosity
- Results and detail oriented
- Excellent communication skills - written and verbal
- Effective time management and organizational habits
Preferred Skills:
- Experience with media buying & trafficking.
- Platform knowledge: Google Display & Video 360, Google Campaign
Manager, The Trade Desk
- Excellent knowledge of Excel
- Strong relationships with publisher and technology
partners
Keywords: Rise, Chicago , Senior Internet Marketing Consultant, Programmatic, Other , Chicago, Illinois
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