Paid Social Marketing Manager
Company: Disability Solutions
Location: Chicago
Posted on: May 3, 2024
Job Description:
Job SummaryResponsible for the strategy, setup, and management
of the paid social channel with a multimillion-dollar budget.Job
Responsibilities
- Develops online channel strategies and plans to support sales
efforts throughout the years as well as during holiday and seasonal
pushes. Defines channel strategy, ensuring that Social strategies
are complementary, maximizing traffic and sales while minimizing
costs. Sets strategy and oversees execution.
- Works with existing teams to designs, implements, manages, and
innovates paid social marketing programs focusing on driving
customer acquisition and retention while optimizing cost
efficiency.
- Manages multimillion dollar paid social marketing budget,
forecasting annual, quarterly, monthly, weekly, and daily goals.
Ensures goals are achieved within set timeframe and budget.
- Has a track record of driving change, analyzing and acting on
data, setting strategies that have had material impact on the
bottom line. He/she will have a strong technical background with
the ability to create efficiency producing tools internally
themselves or with the help of IT.
- Develops actionable insights from financial data and analytics,
A/B tests, and historical data.
- Lead internal Social teams (direct people management
responsibilities) along with managing agency day-to-day
relationships and contract negotiations.
- Works cross functionally to ensure support for key initiatives,
key product launches, programming and seasonal initiatives. Works
with design team to test landing pages, offers & social copy to
determine the most effective/efficient designs for search
campaigns.
- Stays abreast of industry trends and introduces new ideas for
improving performance, developing new partnerships, as
necessary.
- Reviews and analyzes reporting and analysis of metrics,
identifies problems and trends. Communicates key performance
trends, as necessary.
- Manages teams indirectly across client and operational
organizations (including assisting in the development, training and
assignment of work/projects to other members of the team)."About
Walgreens and WBAWalgreens () is included in the U.S. Retail
Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance,
Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail
leader with a 170-year heritage of caring for communities. WBA's
purpose is to create more joyful lives through better health.
Operating nearly 9,000 retail locations across America, Puerto Rico
and the U.S. Virgin Islands, Walgreens is proud to be a
neighborhood health destination serving nearly 10 million customers
each day. Walgreens pharmacists play a critical role in the U.S.
healthcare system by providing a wide range of pharmacy and
healthcare services, including those that drive equitable access to
care for the nation's medically underserved populations. To best
meet the needs of customers and patients, Walgreens offers a true
omnichannel experience, with fully integrated physical and digital
platforms supported by the latest technology to deliver
high-quality products and services in communities nationwide."The
actual salary an employee can expect to receive, plus bonus
pursuant to the terms of any bonus plan if applicable, will depend
on experience, seniority, geographic location, and other factors
permitted by law. To review benefits, please visit
jobs.walgreens.com/benefits."An Equal Opportunity Employer,
including disability/veterans".Basic Qualifications
- Bachelor's Degree and at least 5 years of marketing
experience.
- At least 3 years of experience working in the digital
space.
- Experience identifying operational issues and recommending and
implementing strategies to resolve problems.
- Experience developing strategic initiatives which align with
business goals and budget.
- Experience developing ways of accomplishing goals with little
or no supervision, depending on oneself to complete objectives and
determining when escalation of issues is necessary.
- Experience with project management (for example: planning,
organizing, and managing resources to bring about the successful
completion of specific project goals and objectives).
- Experience analyzing and reporting data in order to identify
issues, trends, or exceptions to drive improvement of results and
find solutions.
- Willing to travel up to 10% of the time for business purposes
(within state and out of state).Preferred Qualifications
- Experience using consumer intelligence data to build marketing
plans.
- At least 5 years of experience with paid social (Meta,
Pinterest, Reddit, Snapchat, TikTok)Salary Range$83100 - $132900 /
Salaried
Keywords: Disability Solutions, Chicago , Paid Social Marketing Manager, Advertising , Chicago, Illinois
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