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Digital Marketing Lead

Company: Skava
Location: Chicago
Posted on: July 2, 2020

Job Description:

has been ahead of the curve while revolutionizing the world of e-commerce. We are a leader in providing modern e-commerce and digital platforms. We help leading retailers and enterprises across the world deliver engaging omni- channel, customer-centric experiences. Headquartered in San Francisco with offices in Atlanta, New York and Coimbatore, Skava is a wholly owned subsidiary of Infosys (NYSE: INFY), a global leader in software technology and consulting services. We foster an inclusive, supportive, fun yet challenging team environment. We take ideas from their initial stages right through to production collaborating closely all the way. Come join us as we continue to change the world of e- commerce. The Digital Marketing Lead plays a key role in driving the awareness, consideration and purchase of Skava's solutions. You will be on the forefront of marketing Skava's leading edge visual commerce products to top retailers and brands. Responsibilities include demonstrating the ability to develop and implement a comprehensive content marketing program. You must have a deep understanding of how to create engaging content that delivers measurable results. Overall you will need to be comfortable producing a variety of content assets, including blog posts, web content, email copy, presentations, white papers, e-books, infographics and more. Responsibilities * A seasoned digital merchandiser with e-commerce and retail experience to work onsite at our well-known client's national headquarters. * Responsible for ensuring all SKU's & content pages are set up accurately within stated time frames, including naming convention, product attributes, product categorization, key words, SEO Support, search & product reviews. * Working with stakeholders both client and internal (onshore and offshore), providing insights and analysis and making recommendations about products and marketing operations optimization. * Offline Marketing Experience * Develop a content marketing strategy, identifying needs and gaps for specific buyer personas. * Work with product marketing to leverage market data, customer feedback and leadership perspective to develop content themes and topics. * Create and manage a content roadmap and editorial calendar that support Skava's marketing initiatives. * Collaborate with product marketing, demand generation, and digital marketing to understand the customer journey and develop content assets that drive action and encourage conversion. * Produce and execute creative and compelling content for multiple audiences, channels and formats including white papers, blogs, social media, websites, webinars and videos. * Partner with product marketing to produce compelling content in support of product launches and other initiatives. * Understand best practices in content development across devices, channels, and mediums. * Ensure all content is on-brand, consistent in terms of quality and tone of voice, and optimized for search and user experience for all channels. Ensure all content meets brand voice and style guidelines. * Identify and leverage influencers on social media to maximize our content distribution and reach. * Work/guide a team of marketing analysts based out of offshore locations * Drive projects from concept to deployment. Required_Experience * A minimum of 3 - 5 years relevant marketing experience * Demonstrated track record of creating compelling content that produces results. * Hands-on experience with content authoring, digital curation and promotion tools. * Familiarity with marketing automation systems such as Pardot. * Demonstrated writing ability in both long and short formats. * Strong initiative, organizational skills, and comfort level working in a fast-paced environment. * Experience in mobile ecommerce preferred Skava is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, sexual and other reproductive health decisions, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. Skava will endeavor to make reasonable accommodation to known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of the business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at or call 1-877- 554-2176 between 9:00 AM (PST) to 5:00 PM (PST) Monday to Friday. SDL2019-256

Keywords: Skava, Chicago , Digital Marketing Lead, Advertising , Chicago, Illinois

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