Product Marketing Lead - SaaS

Company: Regional Recreation Corporation of Wood Buffalo
Location: Northbrook
Posted on: February 25, 2021

Job Description:

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    • Facebook Careers - UL - Product Marketing Lead - SaaS in Northbrook, Illinois - Careers at United States - Northbrook Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Welcome page Returning Candidate? Log back in! Product Marketing Lead - SaaS Location US-IL-Northbrook Job ID 2021-21412 # of Openings 1 Job Category Marketing At UL, we know why we come to work. Thousands of us around the world wake up every day with a common purpose: to make the world a safer, more secure and sustainable place. Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence. UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change. Satisfying? Yes. Exciting? Absolutely! As our global footprint continues to grow, we are looking for a Product Marketing Lead - SaaS. What you'll learn & achieve: The product Marketing Lead analyzes insights and competitive intelligence to develop and understand target buyers and markets across all audiences. Creates digital go-to-market strategies that span the Enterprise and Advisory business units portfolio of Software as a Service (SaaS) products. Partners with the Product Development leadership to align technical product roadmaps with UL brand architecture and service catalog from both an optimized, personalized customer experience and compliance (privacy, impartiality, etc.) perspective. Assist all E&A product marketing managers in leveraging best practices achieved in one point solution or platform across all digital offerings, seeking opportunities to rationalize both front-end gateways and underlining customer and product data cubes. The Lead also:
      • Leads and mentors colleagues reinforcing accountabilities and performance objectives, providing feedback and guidance, and ensuring that all policies are understood and adhered to (20%)
      • Fosters interlock on audience identification, buyer needs and messaging, with a strategic focus on SaaS subscripton adoption, premium service conversion, and product utilization. Aligns with Creative Services and Product Usability/Design teams on themes, tone and content architecture to craft compelling master messaging and value propositions that drive product interest. (40%)
      • Plans and project manages market and trend research to identify new opportunities and ensure proper product targeting for Learning Management System (LMS), Quality Management System (QMS), supply chain transparency, regulatory intellience, sustainable asset analysis, and other digtial application assets. Gathers and analyzes insights to influence business decisions and shape product marketing strategy. Partners with Sales, Customer Advocacy, Human Factors Research, and Strategic Marketing to foster continuous feedback loop and supplement secondary market research. Helps conduct and facilitate Voice of Customer (VOC) user feedback sessions on proposed SaaS enhancements. (30%)
      • Supports the creation of global product marketing strategy. Tracks marketing investments, manages execution, and analyzes results for continuous improvement. Collaborates with sales and product leads to understand the competitive landscape and drive demand in line with business goals. Supports and executes client acquisition and retention strategies to drive business growth. (10%)
      • Contributes to business success by performing other tasks as required
        What makes you a great fit:
        • Generally six years or more of related experience or demonstrated competency
        • B2B Software product launch expertise
        • eCommerce sales channel management expertise
        • Learning management system expertise
        • Quality management system expertise
        • Strong written and oral communication
        • Strong collaboration skills
        • Strong project planning and management
        • Business acumen
        • Strong interviewing skills
        • Budget management
        • Strong analytical skills
        • Process improvement
        • Strong capabilities and experience working with senior leaders
        • Computer science, sofware usability, or other--
        • equivalent techncial education--
        • Able to understand technical and scientific issues and to translate complex information for nonscientific audiences
        • Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools What you'll experience working at UL:
          • Mission: For UL, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 125 years and is deeply engrained in everything we do.
          • People: Ask any UL employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL. We're able to deliver the best because we employ the best.
          • Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
          • Grow & Achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
          • Total Rewards: Total Rewards: All employees at UL are eligible for bonus compensation. UL offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off. Learn More: Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal. Curious? To learn more about us and the work we do, visit UL.com . Options Apply for this job online Apply Share Email this job to a friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading... Connect With Us! Not ready to apply? Connect with us for general consideration.
            
            
            
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Keywords: Regional Recreation Corporation of Wood Buffalo, Chicago , Product Marketing Lead - SaaS, Advertising , Northbrook, Illinois