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Account-Based Marketing Lead

Company: Zs Associates
Location: Chicago
Posted on: February 25, 2021

Job Description:

Account-Based Marketing Lead (Evanston, IL) ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our--most valuable asset is our people-a fact that's reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond. ZS is the world's largest consulting firm focused exclusively on improving business performance through sales and marketing consulting solutions, from customer insights and strategy to analytics, operations and technology. Together, we design and implement strategies that lead to greater market share, more competitive operations and increased use of today's latest technologies. From our worldwide offices, ZS professionals draw on deep industry and domain expertise to deliver impact where it matters for clients. We are particularly known for our expertise in the pharmaceutical and health care sectors, yet work across a range of industries. ZS's Corporate Enterprise Functions operate the firm's core internal functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication-whether our customer is a client or another ZS employee. The Marketing & Communications team helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce. ACCOUNT-BASED MARKETING LEAD We are seeking an experienced marketing professional to join our Evanston, IL office as an Account-Based Marketing (ABM) Lead. The ABM Lead is responsible for the development, implementation, management, and measurement of targeted, account-focused marketing programs and activities with ZS's top clients. The individual will work closely with account team leaders (sales) and various marketing resources to create and implement highly customized campaigns to develop and expand client relationships, drive and accelerate new business and increase loyalty and retention among a targeted set of clients. Responsibilities:

  • Primary liaison between account teams and ZS marketing, partnering with all stakeholders to create comprehensive, account-based marketing plans for a specific set of strategic accounts.
  • Understand industry and business drivers facing each account, as well as key initiatives they are focused on and the key stakeholders responsible for them.
  • Define and manage budget allocation for account-based marketing programs.
  • Create compelling value propositions for key personas.
  • Leverage data and insights to inform client teams of client interest and perceived intent.
  • Create and execute integrated marketing campaigns for selected accounts using tactics that include thought leadership, live events, email, webinars, digital advertising, and social networking, among others.
  • Ensure that all marketing campaigns are aligned with the corporate vision, themes, and brand guidelines.
  • Measure the effectiveness of efforts, adjust approach as needed. Present outcomes to client account teams regularly.
  • Share best practices with other ABM marketers. Work with team leadership to build a repeatable, scalable ABM model. Qualifications:
    • Bachelor's degree in Marketing, Communications, or Business. MBA a plus.
    • 5-7+ years in B2B marketing and solution marketing experience; field marketing or account-based marketing positions preferred
    • Demonstrated skill collaborating with client-facing account team members, including senior leaders within a highly matrixed organization.
    • Excellent communication skills. Ability to work with cross-functional teams and interact with internal and client executives.
    • Solid experience creating and executing integrated marketing campaigns in a B2B environment.
    • Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
    • Experience with marketing automation and social media monitoring platforms (HubSpot, Marketo, Brandwatch Radian6, 6sense, Demandbase, etc.) a plus.
    • Goal-oriented and collaborative with the ability to take initiative and deliver projects unsupervised. Exceptional organizational project and people management skills with attention to detail.
    • Flexibility to work across time zones, including early-morning US hours to interact with global team based in India.
    • Approximately 10% travel.
    • Industry experience with pharmaceutical and health care sectors a plus. ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable.--
      Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered.
      ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer.
      • Follow ZS on LinkedIn for more job opportunities ZS has been recognized globally for its expertise in consulting and its flexible work environment. View ZS's accolades .

Keywords: Zs Associates, Chicago , Account-Based Marketing Lead, Advertising , Chicago, Illinois

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