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Senior Internet Marketing Consultant, Analytics

Company: Rise Interactive
Location: Chicago
Posted on: February 25, 2021

Job Description:

OverviewRise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire a Senior Internet Marketing Consultant for our Analytics team in Chicago. We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base.Summary and ScopeThe Senior Internet Marketing Consultant for our Analytics team will focus on cross-channel analysis for current and prospective clients across all marketing channels. This individual must have strong analytical and technical skills, proficiency with Excel and/or Tableau, an understanding of data transformation concepts and techniques, and exhibit an overall sense of urgency and client focus through all activities.Responsibilities* Work closely with clients and team members to understand client goals* Identify the required inputs for analyzing media data* Lead and manage media data aggregation, transformation, and normalization necessary for analysis using Excel, Alteryx, and other tools* Create and manage data tables in BigQuery, write queries to transform data* Perform measurement, analysis, and reporting of web and campaign performance metrics* Develop and support process standardization, automated data validation, and error checks* Create effective dashboards and data visualizations for internal and external stakeholders using Data Studio and Tableau* Understand client goals and identify opportunities for optimization of digital media* Support implementation and customization of third-party analytics softwareRequired Skills* Bachelor's degree required* Experience with database management and basic knowledge of SQL* Experience with normalizing and transforming large data sets and analyzing the outputs created from them* Strong Analytical and Logical Reasoning Skills* Advanced Excel skills* Basic statistics knowledge* Experience with data visualization tools such as Tableau or Google Data Studio* Strong interpersonal, analytical, project management, and verbal and written communications skills* Ability to manage and prioritize multiple tasks* Ability to create client facing deliverables* Attention to detail a must* Digital Marketing experience* Experience using Alteryx* Experience performing A/B and multivariate tests* Experience with multi-touch attribution platforms* Demonstrated understanding of incrementality testing

Keywords: Rise Interactive, Chicago , Senior Internet Marketing Consultant, Analytics, Advertising , Chicago, Illinois

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