Zone Dir of Marketing
Company: Regional Recreation Corporation of Wood Buffalo
Location: Chicago
Posted on: February 25, 2021
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Job Description:
This position can be based in Chicago, IL or Memphis, TN The
Zone Director of Marketing is accountable for preparing,
implementing, and ensuring the Service Centers meet their lead
volume goals. He/she will ensure that marketing investments in all
channels achieve the highest possible ROI by obtaining the highest
volume of leads at the lowest cost possible. He/she will partner
closely with Corporate Marketing to ensure the Service Centers are
complying with the Company's policies and procedures and following
best practices in all channels at all times. Responsibilities
Prepares, develops, approves, implements and tracks execution of
field marketing strategies to ensure such strategies achieve or
exceed lead volume goals that maximize ROI.
Constantly monitors lead flow and Cost per Opportunity in all
channels and works with Corporate Marketing to adjust tactics where
necessary.
Keeps the CMO, Zone President and Regional Vice-Presidents apprised
of performance of all Zone Service Centers, negative variances and
proposes action plans or solutions to remediate such variances.
Develops, trains, and manages all Zone Field Marketing Managers
performance and execution of marketing tactics for their Service
Centers to achieve lead volume targets within budget.
Ensures Service Centers are executing leads in an efficient and
effective manner.
Works with Corporate Marketing to create and implement high
quality, consistent marketing assets to optimize calls to action
and brand awareness. Qualifications Bachelor's degree, preferably
with a concentration in advertising, marketing, business
administration, or communication preferred.
6+ years' experience in Marketing.
Ability to manage and implement timelines, projects, budgets and
personnel within direct report team and across cross-functional
teams.
Strong foundation in strategic and critical thinking. ARS is an
Equal Opportunity Employer. In compliance with the Americans with
Disabilities Act, ARS may provide reasonable accommodations to
qualified individuals with disabilities and encourages both
prospective and current employees to discuss potential
accommodations with the employer. Sorry the Share function is not
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Keywords: Regional Recreation Corporation of Wood Buffalo, Chicago , Zone Dir of Marketing, Advertising , Chicago, Illinois
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