Zone Dir of Marketing

Company: Regional Recreation Corporation of Wood Buffalo
Location: Chicago
Posted on: February 25, 2021

Job Description:

This position can be based in Chicago, IL or Memphis, TN The Zone Director of Marketing is accountable for preparing, implementing, and ensuring the Service Centers meet their lead volume goals. He/she will ensure that marketing investments in all channels achieve the highest possible ROI by obtaining the highest volume of leads at the lowest cost possible. He/she will partner closely with Corporate Marketing to ensure the Service Centers are complying with the Company's policies and procedures and following best practices in all channels at all times. Responsibilities Prepares, develops, approves, implements and tracks execution of field marketing strategies to ensure such strategies achieve or exceed lead volume goals that maximize ROI.
Constantly monitors lead flow and Cost per Opportunity in all channels and works with Corporate Marketing to adjust tactics where necessary.
Keeps the CMO, Zone President and Regional Vice-Presidents apprised of performance of all Zone Service Centers, negative variances and proposes action plans or solutions to remediate such variances.
Develops, trains, and manages all Zone Field Marketing Managers performance and execution of marketing tactics for their Service Centers to achieve lead volume targets within budget.
Ensures Service Centers are executing leads in an efficient and effective manner.
Works with Corporate Marketing to create and implement high quality, consistent marketing assets to optimize calls to action and brand awareness. Qualifications Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communication preferred.
6+ years' experience in Marketing.
Ability to manage and implement timelines, projects, budgets and personnel within direct report team and across cross-functional teams.
Strong foundation in strategic and critical thinking. ARS is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, ARS may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.

Keywords: Regional Recreation Corporation of Wood Buffalo, Chicago , Zone Dir of Marketing, Advertising , Chicago, Illinois