Marketing Automation Manager

Company: Waystar Health
Location: Chicago
Posted on: February 25, 2021

Job Description:

Waystar modernizes healthcare payments through innovative, cloud-based technology. We provide the highest-rated client experience to more than 450,000 providers, 22,000 healthcare organizations and 750 health systems and hospitals around the country. Together, our technology, data and client support streamline workflows and improve financials for our clients, so that they can focus on their patients. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic and fun. The Marketing Automation Manager is responsible for planning, organizing and executing Waystar's paid digital programs that drive awareness, generate new prospects and advance existing opportunities.

• Executing day-to-day marketing automation projects within our marketing automation tool
• Responsible for reporting email metrics to leadership and campaign stakeholders on regular basis.
• Find performance gaps in current campaigns and make recommendations to either update or eliminate campaigns.
• Manage marketing messaging, landing pages, campaign flow structure, and build internal communication.
• Set-up and own communication streams for industry events in partnership with the events team.
• Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously--
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth--
• Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Support marketing operations by maintaining marketing call technology Do you fit our team?
  • Bachelor's degree in marketing or related field
  • 4+ years marketing automation experience in Marketo
  • Marketo Certified Expert preferred, but not required
  • Expert knowledge of database management concepts and best practices--
  • Must have superior communication skills, both written and verbal
  • Must be highly organized and self-motivated with a sense of urgency
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion
  • Must be detailed orientated-- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Waystar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Keywords: Waystar Health, Chicago , Marketing Automation Manager, Advertising , Chicago, Illinois