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Growth Marketing Specialist

Company: LulaFit
Location: Chicago
Posted on: February 25, 2021

Job Description:

We are seeking a Growth Marketing Specialist to develop and manager all aspects of LulaFit's internal and external B2C marketing strategy. This role will focus on the creation, implementation, tracking, and optimization of LulaFit's digital and traditional marketing campaigns across various marketing channels.--Our ideal candidate will possess a mix of technical, creative, and analytical skills to ideate and launch effective growth campaigns.-- How You'll Do It

  • Implement innovative marketing strategies and tactics within expected deadlines and budgets that target LulaFit's B2C audience segments to drive engagement and revenue (at a yearly and quarterly level)
  • Set up experiments and A/B tests to analyze results for campaigns and mediums to track ROI and refine campaign strategy
  • Performs ongoing audits of existing projects to ensure consistent messaging, adhering to brand guidelines, and product/service accuracy
  • Develop and maintain "SOP" and "Marketing Best Practices"
  • Work cross-functionally with LulaFit's design, account management, sales, and technology teams to take marketing concepts from ideation to execution--
  • Project manage B2C marketing collateral by gathering and creating content, copy editing, working with design, and disseminating the information through various channels including flyers, newsletters, tech marketing (captivate slides, building websites, presentations), LulaFit websites, corporate web portals, new site or building launch marketing kits, print marketing materials--
  • Work closely with account managers to determine and adjust marketing material and campaigns as needed
  • Manage all email marketing and social media campaigns surrounding LulaFit's B2C audience segments
  • Work closely with LulaFit's programming team to develop social media content, content for email marketing campaigns, and partnership opportunities to increase APP engagement
  • Monthly meetings with on-site teams to share upcoming marketing initiatives and discuss any "pain points" or areas we can improve the selling or up-selling process
  • Provide on-site teams and Account Managers support in promoting LulaFit's product and services to members--
  • Provide on-site teams and Account Managers with marketing copy and images they can leverage in LucidPress to create marketing material in order to promote our products and services-- What We Expect of You
    • Customer Retention and Engagement (APP Members)
    • Increase daily active users of the LulaFit LIVE platform and reduce churn of users (discuss goal)
    • Increase long-term engagement of LFL users on the platform (discuss goal)
    • Track key data points in the LulaFit LIVE platform and develop marketing initiatives surrounding data trends. Data points include, but are not limited to: live activity attendance, on-demand activity attendance, daily active users on the platform, duration of time spent on the platform, types of content being engaged, churn of users, social fitnessing bookings, drop-off rate of users
    • Leverage NPS surveys and additional surveys to gauge the level of engagement and loyalty with our customer
    • Customer Retention and Engagement (On-site Members)
    • Increase memberships on-site by 10% across all sites
    • Increase personal training on-site and virtually by 10% in 2021
    • Re-launch and increase semi-private group training by 100% in 2021
    • Increase small group fitness class participants on-site and virtual by 10%
    • Track key data points surrounding our onsite amenity services and member engagement with these services
    • Ensure marketing material is being delivered to our clients, tracking sharing structure within Box.com
    • Ensure marketing material is valuable (utilize trackable QR codes on all marketing material and ensure emails use trackable links to track acquisition to content leveraged in emails)
    • Leverage NPS surveys and additional surveys to gauge the level of engagement and loyalty with our customers--
    • Support Account Managers with marketing plan surrounding new class launches and/or events taking place on-site
    • Meet bi-weekly with Account Management team to discuss the status of current marketing initiatives, upcoming marketing initiatives, and any pain points they're currently experiencing
    • Provide account managers with data surrounding site locations as it relates to marketing initiatives (Data points include, but not limited to: QR code downloads (from posters and flyers), engagement with email campaigns (open rates, bounces) by site location, user survey data points
    • Creative Thinker: Offers fresh and sometimes unorthodox perspectives to tasks at hand. Aims to solve problems or catch the eye of the customer in a different, nontraditional way.--
    • Accountable: Sets personal goals that are challenging, but achievable. Strives for excellence. Willing to work hard as necessary to get things done. Hold yourself accountable for hitting and exceeding targets. When targets deviate, you execute corrective measures.
    • Optimistic: Expects to succeed. Remains resilience in the face of difficulties.
    • Analytical Mindset: Researchers and interprets a subject (meaning cultivated an in-depth understanding of the subject and is able to speak to it with some level of expertise) in order to develop complex ideas and solutions. Applies analytical thinking in just about every situation, such as developing or improving marketing initiatives, processes, and client needs.--
    • Problem Solver: Works to determine the problem, identifies, prioritizes, and selects alternative solutions to resolve the problem at hand. Self-assured in the solutions recommended.--
    • Team-player: Actively contributes to the LulaFit team in order to complete tasks, meet goals or manage projects. Actively listens to coworkers, respects coworkers' ideas, and improves the product or process at hand.--
    • Organized: Detail oriented. Checks thoroughly to avoid mistakes. Tracks the status of projects. Process and task-oriented. Follows-up when needed.--
    • Excellent Communicator: Conveys information to others in a simple and unambiguous way. Distributes messages clearly and concisely, in a way that connects with your audience.-- Desired Skills & Experience
      • 3-5 years of experience in B2C growth marketing
      • Bachelor's degree in marketing, communications, or related field desired
      • Demonstrable experience leading, managing, and optimizing marketing database (preferably ActiveCampaign) and campaigns through the database (including automated/triggered campaigns)
      • Metrics-driven and results-oriented with demonstrated analytical skills; able to not only report data but also analyze and make recommendations for adjustments
      • Demonstrable experience creating and executing social media strategy
      • Comfortable designing marketing material via template system (we use LucidPress, it is similar to Canva)
      • Understanding of paid search, digital media/network advertising
      • Thrive in a dynamic, fast-paced, collaborative environment-- Who We Are-- LulaFit is modernizing well-being by transforming environments and reimagining services that promote physical health and mental well-being, enabling individuals to thrive, companies to prosper, cultures to flourish, and communities to form. Our experience management ecosystem is powered by technology and aligns wellness, operations, and hospitality to empower people in their everyday lives. When you join LulaFit, you're a part of the "LulaFam". We're dedicated to building a values-based, inclusive culture where employees can be their authentic selves. We are truly a team in every sense, supporting one another as we work collaboratively towards a common goal of modernizing wellbeing to empower people in their everyday lives. From growth opportunities to professional development to unique benefits and perks, we want all our employees to realize their full potential. We value innovative and curious people who aren't afraid to challenge the status quo.

Keywords: LulaFit, Chicago , Growth Marketing Specialist, Advertising , Chicago, Illinois

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