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Content Marketing Specialist

Company: G2 Crowd
Location: Chicago
Posted on: April 10, 2021

Job Description:

About G2
G2 is revolutionizing the way businesses discover, buy and manage software and services. More than five million users per month rely on G2 to help them find and buy the best software for their businesses. G2 features over--1 million authentic customer reviews, has built a global team of nearly 400 talented, motivated professionals, and has raised $100M in total funding from some of the world's leading investors including IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and its founders. About the Role G2 is looking for a savvy and smart wordsmith to join our content marketing team. The Content Marketing Specialist will be responsible for writing long-form content on the Learning Hub, providing in-depth reviews to their peers, and optimizing their content based on a target keyword. This person will have a strong writing background, preferably in tech, AI, IT, or SaaS, as well as the ability to continuously hit deadlines, and a passion for how content can achieve business goals.-- Responsibilities

  • Based on any given keyword, conduct thorough research and competitive analysis on a topic. Understand how to produce high-quality, competitive content.--
  • Efficiently write and publish 4-6 articles a month, each article averaging about 2,000-3,000 words in length, on a variety of technical topics. Independently manage your writing process from start to finish.
  • Optimize content for search engines and lead generation purposes; stay up-to-date on SEO and on-page optimization best practices.
  • Create visual elements for each article using templates in Canva.
  • Provide in-depth peer reviews for your colleagues' content, including competitive analysis and design check.
  • Regularly promote your content on a variety of social media platforms.
  • A passion for and a strong understanding of the industry and our business' mission.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of the Learning Hub.
  • Expert grasp on AP style editorial standards.
  • Excellent organizational skills to work independently and manage projects with many moving parts.
  • Ability to manage tight deadlines.
  • 1-3 years of content marketing and content creation experience. Preferred experience:
    • 5 writing samples from a reputable publication, ideally in the SaaS, IT, marketing, or tech spaces.
    • Demonstrated background in writing for SEO.
    • Basic graphic design knowledge.
    • Understanding of content management systems, HubSpot preferred.
    • Experience using SEO research tools, such as SEMrush and Ahrefs.
    • Bachelor's degree in marketing, communication, journalism, or similar. Why we love G2 G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives. Are you legally eligible to work in the U.S.? --*
      -- Will you now or in the future require visa sponsorship for employment at G2? --*
      -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at G2 are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: G2 Crowd, Chicago , Content Marketing Specialist, Advertising , Chicago, Illinois

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