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Media Strategist

Company: Novus Media
Location: Chicago
Posted on: November 22, 2021

Job Description:

POSITION SUMMARY: We're looking for an energetic, emerging leader that is nimble, resourceful and is able to work as part of a team or independently. The ideal candidate will have experience in integrated multimedia planning and possess a self-driven energy to think creatively to uncover business truths and deliver excellence. Skills and aptitude are critical on our growing team, but we also want to work with good humans - a person who runs fast, works smart, and brings a smile to the office every day. As Strategist, you will be taking on increased ownership and accountability working more autonomously on projects assigned to you while also contributing to overall strategy development, providing necessary rationale for recommendations leveraging syndicated and proprietary tools / resources. Strong verbal and written communication skills are a must as you will regularly engage directly with clients, lead projects, and collaborate with internal stakeholders. PRIMARY RESPONSIBILITIES: * Develop insights from analysis of 1st & 3rd party data sources (including location data) to develop consumer profiles, identify desired target audiences, and build multimedia integrated plans * Development of local media plans that specify which forms of media will be used to effectively reach the target audience * Know and apply Media Math to calculate, identify & support the development of media objectives, strategies and tactics across all channels * Write and present client-facing presentations of recommended media goals, objectives, strategies, tactics, and implementation timelines * Respond to client questions/comments in a timely and effective fashion owning day-to-day communication with primary client contacts * Implement and ensure flawless execution of approved plans across all local channels - video, audio, OOH, digital and print * Adherence to all service level agreements between NOVUS and clients * Other duties as assigned by supervisor or department head REQUIREMENTS: * Minimum of 2 years media planning experience, local a plus * Bachelor's degree in marketing, advertising communications, or related field preferred * Advanced Excel & PowerPoint Skills CONSIDERING A CAREER WITH NOVUS? From our founding in a Minnesota garage to becoming a leader in the media industry, we've expanded to over 150 employees in four locations as well as over 30 people in the field across the U.S. and Canada. Fueled by the same marketing science and geospatial analytics that made us the #1 print buyer in North America, we've evolved our offering to deliver customized, fully multichannel media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. At NOVUS, you are surrounded by colleagues throughout the U.S. and Canada who share a passion for not only growing our client's business but also for pushing boundaries. With expert teams in 4 locations: Minneapolis, Chicago, Toronto and Montreal, no one in the local media space has our committed depth of talent, far-reaching connections, or proven track record. By joining one of the premier media companies in the industry, you'll be part of a team that is passionate, engaged, forward-thinking and seizing opportunities daily. NOVUS provides a collaborative work environment, with career advancement potential and most importantly, the opportunity to make a difference. We offer an array of benefits as well as considerable time off allowances. NOVUS is committed to providing an atmosphere free from barriers that promotes equity and diversity. We are an equal opportunity employer and do not discriminate against employees or qualified applicants on the basis of race, religion, ethnicity, national origin, ancestry, marital or family status, age, gender identity or expression, gender, sexual orientation, disability, or any other characteristic protected by law.

Keywords: Novus Media, Chicago , Media Strategist, Advertising , Chicago, Illinois

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