Digital & Channel Marketing Intern
Posted on: November 23, 2021
As part of the ITW Residential & Renovation Marketing team, the
Digital & Channel Marketing Intern helps execute the marketing
plans and tactics to drive awareness, interest and sell through of
our core fastening brands including Paslode, GRK Fasteners and
Tapcon. - The scope of responsibilities is broad and may include
involvement in development of marketing materials, database
management and organization, as well as executing and measurement
of current marketing initiatives.
Website CMS Content Updates and Google analytics data
SEO Monitoring - Conduct keyword search to validate that organic
traffic is increasing YOY
Leads Database Migration - Migrate leads from website to
Reporting - update digital dashboard and build charts with key
insights and relevant information
Merchandising software database organization and management
Development and execution of customer communications (fliers,
Learn how to use digital marketing core tools and platforms like
GA, Kentico and Salesforce
Ability to multi-task and prioritize in an agile digital
Analyze SEO, SEM and lead generation tactics
Exposure to the execution of Marketing "Promotion" and "Place" in a
real-life business application
Strengthen project management skills by creating timelines, setting
milestones, measuring progress and reporting on findings.
Development and demonstration of strategic thinking through
Influencing key stakeholders on learnings, implications and
suggested next steps
Business acumen enhancement by exposure to a customer backed
approach to business, and an overall big picture understanding of
the -business -and its interrelationships
Critical Thinking & Decision Making: Ability to make logical and
sound decisions and to know when to act independently and when to
Curiosity & Learning Orientation: - Actively identifying new areas
for learning and applying newly gained knowledge/skill on the
Drive to Excel: - Driven to succeed and willing to go the extra
mile. - Perseveres in the face of obstacles and challenges.
Interpersonal Skills & communication: - Ability to work
collaboratively and partner well with others, express oneself
verbally and in writing, and listen well.
The work environment characteristics described here are
representative of those an employee encounters while performing the
essential duties and responsibilities of this position, within
typical manufacturing plant working conditions.
While performing the duties of this position, the employee is
occasionally exposed to fumes, airborne particles, climate
variances and moving mechanical equipment typically found in a
manufacturing environment. - The noise level in the work
environment (office) is usually low, but much higher when exposed
to the manufacturing areas. - Certain personal protective equipment
is required when in the manufacturing areas. - Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
While performing the duties of this job, the employee is frequently
required to sit, stand, talk, hear, reach with hands and arms and
regularly required to walk. - Specific vision abilities required by
this position include close vision and the ability to adjust
Rising Junior -pursuing a - bachelors degree in Digital Marketing,
Marketing, Digital Systems or related field.
Some knowledge on website CMS platforms and Google Analytics
Basic knowledge on Digital Marketing search engines, lead
generation and email marketing
Tech savvy, Detail-oriented, with superior organizational,
analytical and problem-solving skills.
Strong MS Excel skills, including vlookup, pivot tables and graphs;
Microsoft Word and PowerPoint.
Strong interpersonal and communication skills with the ability to
work on cross-functional teams.
Detail-oriented, with superior organizational, analytical and
Hardworking and enthusiastic personality
ITW is an Equal Opportunity / Affirmative Action employer. All
qualified applicants will receive consideration for employment
without regard to sex, gender identity, sexual orientation, race,
color, religion, national origin, disability, protected veteran
status, age, or any other characteristic protected by law.
We do not accept unsolicited resumes. To be considered an
applicant, please apply online to a specific job posting.
If you are a qualified individual with a disability and are unable
or limited in your ability to use or access the online application
system process due to your disability, please click here for
information on how to contact us directly.
PandoLogic. Keywords: Marketing Assistant, Location: Lincolnwood,
IL - 60712
Keywords: ITW, Chicago , Digital & Channel Marketing Intern, Advertising , Lincolnwood, Illinois
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