Marketing Manager

Company: M-- --- -V
Location: Chicago
Posted on: November 23, 2021

Job Description:

Job Summary:The Retail Marketing Manager for Zen Leaf Dispensaries is a highly organized, detail-oriented individual who has excellent communication skills"-- - -both written and verbal"-- - -who is in direct contact with store-level management at all locations throughout the nation. This individual must have the confidence to take initiative by reaching out to various departments across the organization to iron out each store's specific retail experience. The ability to work on multiple projects concurrently is crucial to keep up with the fast-paced, ever-evolving cannabis industry. This role requires a keen eye for design"-- - -both graphic as well as interior"-- - -and merchandising to ensure all retail locations meet Zen Leaf's brand standards.Responsibilities:Consistently utilize and manage project management platformReview and source Paid Media opportunities on a state-specific basisCoordinate with retail and procurement teams to ensure timely and effective marketing campaigns.Track and analyze retail performance metrics to make data driven recommendations for programs and strategiesIdentify low performing stores, evaluate pain points and problem areas, develop marketing plan to recoup performance & reinstate positive sales trajectoryReview creative collateral for in-store useIdeate new marketing initiatives based on seasonality, new product launches, special events, etc.Develop marketing strategy to launch campaigns at a store and regional levelRequirements:Bachelor's degree in marketing, business management, or design fields strongly desired2-5 years work experience in project management, marketing, or retailExperience in retail, cannabis, or CPG industries strongly desiredExperience with Microsoft, Adobe suite, and Project Management platformsMust be able to successfully register with the state's cannabis commission as an agentPhysical and Mental Demands:While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.Working Environment:Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.EEO Statement:We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets and our communities.

Keywords: M-- --- -V, Chicago , Marketing Manager, Advertising , Chicago, Illinois