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Multicultural Marketing Dealer Consultant

Company: Alteris Group
Location: Chicago
Posted on: January 17, 2022

Job Description:

Multicultural Marketing Dealer Consultant
Job SummaryAlteris Group is seeking Spanish-speaking Multicultural Marketing Dealer Consultants to work one-on-one with automotive dealerships to improve their sales and market share in the rapidly growing Hispanic and African American markets. This is a full-time contract position offering competitive compensation.
Duties and ResponsibilitiesConsultants will meet regularly with their participating dealerships in an assigned Market area. Responsibilities include, but are not limited to:

  • Review and analysis of all available reporting and data relative to multicultural performance for each dealership.
  • Identify and implement multicultural marketing, sales, facility, and process improvement opportunities with participating dealerships.
  • Deliver insights into how dealerships can improve interaction with each multicultural audience to build trust, traffic, and sales.
  • Provide direction on available marketing resources and how to use them to reach each multicultural audience.
  • Examine dealership processes and bilingual staffing needs to determine potential opportunities to better serve a multicultural customer base
  • Train dealership personnel on effective techniques to reach multicultural audiences and build loyalty.
    Consultants will also participate with the Consultant Team to receive training and share best practices.
    • Excellent consulting, coaching and facilitation skills.
    • Self-starter, driven and motivated. Strong organizational skills.
    • Experience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&I.
    • Wholesale or retail automotive experience in a leadership or management role.
    • Knowledge and understanding of various dealership processes and environments.
    • Ability to analyze and interpret data.
    • Understanding of the assigned Market Area's retail customer culture/climate.
    • Strong verbal and written communication skills.
    • Ability to influence others to action.
    • Bachelor's degree (or equivalent experience) in Business, Marketing or
    • related field.
    • Ability to travel within the assigned Market Area.
    • Fluent in Spanish, reading and writing.
    • Experience as a Marketing Consultant, or in a marketing role is helpful.
    • Knowledge of CRM-Digital platform is helpful.
      Special ConditionsAs a supplier to Alteris Group, all compensation will be paid against invoices submitted from your incorporated entity. You will be required to incorporate as a company and provide a Federal ID number according to the laws of your state of residence and the U.S. We can assist you in locating information on incorporating and will help you develop an acceptable invoice format and cadence. In addition, we require a prescribed level of insurance, and your company must show evidence of the insurance during the term of your Agreement. Approved work travel and expenses will be reimbursed per Travel and Expense Guidelines provided. Alteris Group will work with you to train and prepare you for this role.
      About Alteris Group, LLC Alteris Group is a company of collaborators who partner with Automotive OEMs and other clients to analyze and address their most pressing issues. Our learning, marketing and digital capabilities are deeply integrated, and the resulting cross-pollination brings exclusive insight leading to sound, effective solutions. Our expansive insight helps our clients navigate in a rapidly changing business environment. It also helps us to create and build nontraditional tools to improve operations and increase sales and profits for our clients.

Keywords: Alteris Group, Chicago , Multicultural Marketing Dealer Consultant, Advertising , Chicago, Illinois

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