ChicagoRecruiter Since 2001
the smart solution for Chicago jobs

Marketing Automation Specialist

Company: Network of Executive Women
Location: Chicago
Posted on: January 16, 2022

Job Description:

At the Network of Executive Women, we are a servant leader organization that is focused on our mission "to advance all women in the workforce" every day. Our culture is comprised of values that inspire us to be passionate, humble and appreciative of all contributions. Among those values is the importance of inclusion. At NEW, all staff are required to show appreciation for different perspectives, experiences, expertise, qualities, and strengths that each person offers. We assume positive intent and seek to teach others when we sense they need to learn. We are actively aware of our own biases, are receptive to feedback and intentionally create diverse teams or inputs in all NEW business interactions to ensure everyone's voice is heard.

Network of Executive Women is seeking a Marketing Automation & Analytics Specialist who will be responsible for growing revenue and enhancing customer experience through sophisticated omni-channel marketing. This individual will oversee all things related to Marketing Cloud at NEW, serving as subject matter expert. This individual will be comfortable executing both tactical and strategic marketing tasks. The ideal candidate is driven by data, and focused on marketing strategy, performance, effectiveness, and ROI and pride oneself on being very efficient.

This position will report to the Marketing Team Lead.

Essential Function/Responsibilities:
Build, send, measure and optimize email marketing campaigns
Help craft strategic direction of marketing automation efforts in partnership with Director
Email list building and maintenance, knowledge of best practices for email list upkeep. This includes list hygiene, following solicitations guidelines and being compliant, including running opt-in campaigns
Optimize email delivery / deliverability, knowledge of domain credibility challenges that impact delivery
Establish and deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness.
Manage content across two business units
Work within Google Analytics to create campaign goals and monitor campaigns
Coordinate omni-channel messaging, cadence and customer journeys
Create and maintain automation workflows, including customer retention
Create automation platform landing pages
Collaborate with Digital Services Manager
Campaign based target segmentation
Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws
A/B testing to maximize results
Consult on marketing plans
Experience working across multiple time zones

Bachelor's degree in marketing, communications, or related field
3 years minimum in Salesforce Marketing Cloud, HubSpot or similar enterprise email and automation platform
3 years of CRM Experience
3 years minimum Google Analytics expertise
2 year experience with Google Ad Words
Experience with Google Data Studio
Marketing with a focus on B2B
Working knowledge of SQL
Solid verbal and written communication skills
Comfortable multi-tasking and eager to take on more projects
Experience working with sales organizations as it relates to successfully executing a campaign, gaining stakeholder alignment and gathering feedback
Ability to think strategically
Strong analytical skills with experience in reporting and data analysis
Strong interpersonal skills; ability to influence others without formal authority
Strong organizational skills and ability to meet deadlines in a fast-paced environment.

Keywords: Network of Executive Women, Chicago , Marketing Automation Specialist, Advertising , Chicago, Illinois

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Illinois jobs by following @recnetIL on Twitter!

Chicago RSS job feeds