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Senior Manager - Performance Marketing (Remote)

Company: Switcher, Inc.
Location: Chicago
Posted on: May 16, 2022

Job Description:

Description

Switcher is seeking an innovative thought leader and passionate Senior Manager - Performance Marketing. Uniquely positioned at the forefront of the social media and video e-commerce industry, Switcher Studio is pioneering limitless video streaming and live selling. In this role, you will push Switcher ahead of its competitors by creating a world class marketing funnel including performance marketing through to sign up experience and onboarding. Reporting to Switcher's Head of Marketing, our Senior Manager - Performance Marketing will lead the planning, implementation, optimization and reporting of performance marketing initiatives to help drive traffic and maximize ROI across all of Switcher's Paid Social channels. In this role, you will be successful when you've built a scalable marketing experience, including a backlog of tests, that unlocks exponentially in customer subscriptions and client revenue.

As Switcher's Senior Manager - Performance Marketing, primary responsibilities will include but not be limited to:

  • Leading a team of performance marketing professionals
  • Creating and executing a strong performance marketing strategy & execution plan
  • Managing all web, SEO/SEM, database marketing, email, social media, digital prospecting and remarketing campaigns
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Identifying critical conversion points and drop-off points, optimizing user funnels
  • Working closely with the leadership to share funnel conversion improvement ideas, feedback & present results
  • Measuring and reporting the performance of all campaigns and assessing against Swticher's goals (ROI and KPIs)
  • Identifying trends and insights, and optimizing spend and performance based on those insights
  • Brainstorming new and creative growth strategies
  • Planning, executing, and measuring experimentation and conversion tests
  • Collaborating with internal teams to create landing pages to optimize Switcher's user experience
  • Utilizing strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points

    Requirements
    • You have a degree in Marketing, Business Administration or related field
    • You speak data; your best friends will be Switcher's Data Engineer and Business Intelligence Manager and you'll partner cross functionally to unlock subscription and customer growth opportunities
    • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
    • You have experience in optimizing landing pages and user funnels
    • You have experience with A/B and multivariate experiments
    • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics
    • You are skilled in search platforms including; Google AdWords, Big Query, Segment and Looker
    • You have an understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
    • You have experience working on a Performance Media (SEM and Social) strategy

      Who Will Love This Job

      You're a thought leader - You have a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the Marketing division.

      You're a visionary - You understand the big picture and can see the future; you're creative in your approach to success and can inspire vision and purpose across your team.

      You're goal-oriented - You're intrinsically motivated; you know what success in growth marketing looks like and what levers to pull to achieve it.

      You're an excellent communicator - You know your audience and can convey powerful concepts in any setting; presenting high-level strategy and results, or facilitating ground-level tactical discussions with your team.

      You're an empathetic manager - You love people and understand that the most effective teams are highly supported teams. You're comfortable as a player-coach, and care for your employees' well being as much as their performance.

      You're open-minded, curious and a strong problem solver - You don't wait for permission to learn and act; you listen, share, and bring solutions (not problems) to the table.

      You're data obsessed - You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.

      You Value What We Value

      At Switcher, we embrace our Core Values and believe they're what makes working with our culture meaningful.

      We're Creating Something Great

      We think big - big growth, big product improvements, big impact - but we stay nimble, recognizing that we reach greatness through small steps and agile changes. We prioritize what's important, letting data guide our decision-making. We refuse to stagnate.

      We Learn From Our Customers

      We work not for our customers but with them. We strive to create simple, accessible solutions for our customers' needs, and we do this through actively listening to them, empathizing with them, and working alongside them. We win when our customers win.

      We Build Each Other Up

      We are a team, one whose members are committed to helping each other grow and succeed. We work collaboratively rather than competitively, highlighting others' wins. We foster healthy relationships and continuous personal development to ensure everyone flourishes.

      We Are Open And Honest

      We are open to debate, open to feedback, open to changing course. That means speaking up - to and for each other - and doing so with respect and integrity. It also means admitting mistakes and having hard conversations, knowing they make us better.

      We Win Through Diverse Perspectives

      We value having multiple points of view, not just in our videos but also in our decision-making. Seeking out different perspectives allows us to challenge our thinking, bringing nuance to our understanding and ultimately leading to the best business outcomes.

      The Company

      At Switcher, we believe in the power of video. We believe in its unparalleled ability to reach and connect people, and we believe that video - like life - is more captivating and rewarding when shared in the moment and through multiple perspectives. We aim to bring people together to create and consume video content that matters. Founded in 2014 with Headquarters in Louisville, Kentucky and offices in Yverdon-les-Bains, Switzerland, Switcher, Inc. enables creators and companies of all sizes to produce, edit, and publish stunning video content with devices they already own. Now serving users in over 118 countries, our distributed team is pioneering ecommerce video, helping to connect storytellers with their audiences through video to amplify their impact and scale their following.

      Disclaimer

      Switcher, Inc. is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Switcher, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Switcher, Inc. complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

      Benefits
      • 12 paid holidays: New Years Day, MLK Jr. Day, Oaks Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, the day after Thanksgiving, Christmas Eve, Christmas, and your birthday
      • Unlimited PTO
      • Paid Parental Leave
      • Paid Family Leave
      • 401k
      • Company Paid Life Insurance
      • Voluntary Insurance: Short and Long Term Disability, Life
      • Medical, Dental, Vision: Company paid for single coverage
      • Casual work environment and trendy, newly renovated headquarters in Louisville's Butchertown neighborhood; a converted warehouse with giant windows and stylish decor, refreshments included

Keywords: Switcher, Inc., Chicago , Senior Manager - Performance Marketing (Remote), Advertising , Chicago, Illinois

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