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Digital and Marketing Communications Manager

Company: Robertshaw
Location: Itasca
Posted on: May 16, 2022

Job Description:

Job DescriptionSUMMARYRobertshaw is looking for a Digital and Marketing Communications Manager to implement Demand Generation initiatives across its OEM and Aftermarket businesses. This experienced branding and communications professional will have a background in managing marketing communications teams to deliver relevant, solutions-oriented content through multiple digital channels, as well as implementation of digital strategy, marketing and merchandising programs in OEM and distribution businesses. ESSENTIAL DUTIES AND RESPONSIBILITIES: Along with those identified below, other duties may be assigned.

  • Provide organizational leadership in the development and execution of Marketing Communications campaigns to reach prospective customers, and current customers that: build Robertshaw brand, drive response, educate on core values, and capabilities.
  • Manage 3 – 5 Marketing Communications team members
  • Lead Robertshaw internet marketing efforts through in-depth analytics and working with cross-functional teams and external resources. Develop and execute programs to increase website traffic and leads.
  • Manage implementation of new website development project.
  • Drive campaigns through multiple electronic media, including email, website, social media, blogs, forums, and any relevant digital platform technology.
  • Develop and manage promotional events and trade show presence to achieve strategic and business development goals. Develop processes and metrics to ensure the highest level of return on company objectives and investment at events.
  • Interact constructively and provide vision and leadership to sales teams and product teams in the development of selling tools and programs that assist sellers in moving through the sales process –from prospecting to closing the sale and post-sale follow-up.
  • Support Marketing Communications/co-branding efforts of distributor partners as needed.
  • Support internal company communications as needed.
  • Manage and maintain brand standards, templates and tools.
  • Manage, develop and maintain relationships with marketing vendors
  • Manage MarCom budget, including processing invoices, tracking expenses and monthly forecasts. QUALIFICATIONS:
    • Collaborative, supportive, team-based thinking, and ability to establish and maintain a leadership role
    • Detailed Project Management experience within complex projects, and ability to be extremely focused and organized
    • High level of capability and experience in delivering results in a rapidly changing and intense environment
    • Up-to-date understanding of web marketing concepts, practices, programs, online marketing strategies and analytics including web administration, design, and electronic marketing tools
    • Knowledge of business fundamentals, engineering concepts, and the sales process
    • Experience in database marketing and CRM utilization
    • Advanced communications skills—formal and informal presentations (written and verbal)
    • Ability to craft and execute value-based messages for the market
    • Process oriented and systems thinking EDUCATION and/or EXPERIENCE:
      • Bachelor's degree in Business, Marketing, or related
      • Minimum of five years' experience in Marketing Communications, Brand Management and Digital Marketing
      • People Leadership (Motivator, Collaborator, Organized, Team Player) SCOPE AND IMPACT OF POSITION RESPONSIBILITIES: KEY RELATIONSHIPS:
        • Internal: Business Unit Leaders, Product Management, Sales, Marketing Communications, Field Sales Managers, IT, and Customer Support teams
          • External: Marketing vendors including PR, ad agencies, trade show/event planning, print providers, lead generators, website and software developers, SEO, PPC, SEM vendors

Keywords: Robertshaw, Chicago , Digital and Marketing Communications Manager, Advertising , Itasca, Illinois

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