Marketing Automation Specialist - Remote

Company: CyberCoders
Location: Chicago
Posted on: May 16, 2022

Job Description:

We're a global independent software vendor that creates new and unique products to assist businesses manage their Microsoft infrastructures from on-premises to hybrid to public and private cloud. We assist customers around the world overcome barriers to contemporary cloud infrastructure adoption by combining deep expertise in IT operations with a focus on offering useful new capabilities. Active Directory, Exchange On-premises, Office 365, Exchange Online, Azure Active Directory, OneDrive, Skype, SharePoint, and Teams are all secured, simplified, automated, and controlled by our solutions. We are a fast-growing start-up based in Columbus, Ohio, with a competitive product advantage and a bright future vision. What You Will Be Doing Within the marketing team, the Marketing Automation Manager has two key responsibilities: 1) manage marketing automation programs, including the design, build, execution, and optimization of customer and prospect campaigns; and 2) collaborate closely with members of the marketing team as a key strategic contributor to deliver highly effective lead generation, customer nurture, and demand generation SEO programs that improve ROI. This position will work with our small team to implement industry best practices in digital automation, allowing us to continuously reach and/or surpass mutually agreed-upon KPIs (KPIs). The job will use analytic data to establish programs and campaigns that nurture sales prospects and increase sales funnel velocity. Manage and effectively use HUBSPOT to execute campaigns Successfully develop, deploy, maintain, and optimize lead generation, demand generation, and customer nurture programs utilizing marketing automation software Demonstrate a solid understanding of B2B digital marketing, lead and demand generation Create landing pages, templates, and forms, among other things, to generate demand. Ensure the quality of marketing automation programs by testing and QAing them. Use A/B and multivariate testing on subject lines, creative, and text to enhance ROI over time. Be an expert and "power user" of our CRM and marketing automation systems. Create and manage program performance reports, as well as program tracking and analysis. Improve ABILITY's lead and demand generation marketing activities across all channels by following best practices and leveraging data and insights. Create and own an SEO strategy that promotes brand awareness and generates money through lead and demand creation via PPC, web traffic, social media, and email. Develop testing and optimization methods to consistently increase efficiencies, program performance, and competitive advantages by championing and leading on/off page SEO content marketing initiatives. Collaborate with key internal stakeholders, influencers, and the ABILITY Marketing Communications team to develop and polish compelling content for distribution across all channels using SEO and PPC strategies. Continuously enhance SEO by collecting and evaluating relevant organic traffic metrics, quantitative data, general insights, and best practices, and then applying analytical abilities to turn the information into actionable efforts. Use SEO best practices to improve and optimize content distribution and performance by selecting the optimum delivery channel for the job, including audience segmentation, formats, and testing. To improve content ranking in search engines, make sure it's optimized and relevant. Optimize keywords for organic and referral search traffic to improve organic page ranks " Create titles, meta titles, descriptions, and meta descriptions for pages and page content Calculate and report on the additional traffic and money generated by new SEO strategies. What You Need for this Position Working experience with an email marketing automation technology, preferably Hubspot, but other automation solutions such as Pardot, Marketo, and others are acceptable. 3 years of digital marketing experience and a bachelor's degree or comparable combination of education is necessary. Working knowledge of industry-standard data collection, tracking, and collaboration tools like Google Analytics, Google Keyword Planner, Google Search Console, SEMRush, Microsoft Excel, and the Office 365 Suite Certification in Google Analytics Technical SEO (tags, UI/UX), link building, social media, content marketing, and landing pages are all abilities that must be mastered. Results-oriented and ready to work autonomously in a fast-paced workplace to meet established targets Strong project management abilities with technical and business acumen and proficiency in Microsoft Office suite " Comfortable engaging with a variety of stakeholders (e.g., Executive, Marketing, and Sales teams) Self-motivated and focused with the ability to manage various projects Excellent organizational, analytical, and planning abilities with outstanding attention to detail Flexibility and ability to work under changing priorities; ability to deal with ambiguity What's In It for You Salary of $70,000 - $100,000 PTO Medical/Dental/Vision Stock Options Flexible remote working environment So, if you are a Marketing Automation Specialist with experience, please apply today Colorado employees will receive paid sick leave. For additional information about available benefits, please contact Alex Green Email Your Resume In Word To Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Alex.GreenCyberCoders.com Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AG14-1681308L930 in the email subject line for your application to be considered. Alex Green - Recruiter - CyberCoders Applicants must be authorized to work in the U.S. CyberCoders, Inc is proud to be an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law. Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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