Content Marketing Strategist (Remote)
Company: FLEETCOR
Location: Chicago
Posted on: June 26, 2022
Job Description:
About The RoleAs an important addition to our growing Content
team, you will help us tell our brand story and craft engaging
content to support our product roadmap and customer engagement
efforts. The role requires strong writing skills, the ability to
ideate and execute and a knack for turning value propositions into
stories that convert. The ideal candidate knows how to support and
enable sales efforts, understand B2B software concepts and develop
an editorial calendar.Job Duties
- Craft written content for Corpay One's blog, eBooks, sales
collateral and more
- Write conversion-driven, customer-centric ad copy for our paid
acquisition channels as needed
- Help lead our SEO strategy and craft content with SEO in
mind
- Align content marketing efforts to paid ad strategy, always
thinking of how your content could be used to engage new
prospects
- Generate story ideas for Corpay One, drawing from industry
trends and the changing needs of our customer base.
- Edit and review customer-facing content from across the Corpay
One organization as needed.
- Write polished, engaging stories to deadline
- Interview customers for our growing case study
libraryRequirements
- 3+ years in a content marketing role at a B2B software company,
FinTech preferred
- Native English speaking and writing skills
- Experience writing conversion-focused copy, with an emphasis on
demand generation and thought leadership
- A Saas-style approach, with an interest or history in B2B
payments, accounting and FinTech
- A proactive approach to content marketing, with an eye for a
great story
- Experience working in a CMS, writing page copy and updating web
content when required
- Comfortability speaking in front of a group and presenting your
work across departments
- Enthusiasm and an ever-increasing excitement for organic
content-driven growth
- Held a remote-first role in current or prior
employment#remoteAbout The CompanyFLEETCOR Technologies, Inc.
("FLEETCOR") is a leading global provider of business payment
solutions. We help companies of all sizes control, simplify and
secure payment of various domestic and cross-border payables using
specialized payment products. We serve businesses, partners,
merchants, consumers and payment networks in North America, Latin
America, Europe, and Asia Pacific.
- $2.4B Annual Revenue
- 600,000 Directly Served Business Clients
- 2.6B+ Transactions per Year
- 8,400+ Employees (as of December 31, 2020)Our payment solutions
provide our customers with a payment method designed to be superior
to and more robust and effective than what they use currently,
whether they use a competitor's product or another alternative
method such as cash or check. We group our payment solutions into
five primary categories: Fuel, Lodging, Tolls, Corporate Payments
and Gift. Each category is unique in its focus, customer base and
target markets, but they also share a number of characteristics:
customers are primarily businesses, have recurring revenue models,
have specialized networks which create barriers to entry, have high
margins, and have similar selling systems.FLEETCOR Enjoys Global
Recognition Including
- Forbes Global Growth Champion - FLEETCOR is one of the 250
fastest growing companies in the world as determined by Forbes and
Statista
- Forbes World's Most Innovative Companies - FLEETCOR has made
this prestigious list of leading innovative companies 4 years in a
row!
- Fortune 1000 Company - FLEETCOR was one of the largest movers
in the new rankings of the largest companies in America,
ranking#872
- S&P 500 - In 2018, FLEETCOR joined the S&P stock index
comprised of the 500 leading US stocks based on market cap (company
value) Our VisionDespite many advances in our industry, the
majority of business payments are still made with outdated and
inferior payment methods, such as checks and cash. We envision a
business world where every purchase is controlled, every payment is
digital, and every payment-related decision is well-informed. In
this future paperless state, payments will require little to no
time to manage, leaving companies with more time for what matters
most: activities that grow their businesses. Our MissionFLEETCOR's
mission is to provide businesses with a better way to pay, by
replacing outdated payment methods such as checks and cash, and
displacing the incumbent providers of those methods. Through the
digitalization of payments, we create and support robust ecosystems
which benefit all participating constituents: payment-making
customers, payment-accepting merchants, tax-collecting governments,
and FLEETCOR.Our StrategyFLEETCOR is a growth company, and we
employ a simple three-prong strategy for growing our business:
- More Customers. We invest more than $200 million per year in
sales and marketing, predominately focused on new customer
acquisition. We continue to scale existing sales channels and
headcount, enable our sales people with demand generation and other
tools, and launch new distribution channels both internally and
through partners such as ERP software providers, telematics
companies, and banks. We will also grow our customer base
inorganically through acquisitions.
- More Spend. We seek to leverage our existing customer
relationships and capture greater share of their business payment
expenditures. As such, we have developed various "beyond"
initiatives, where we extend the utility of an existing payment
product without degrading the core value proposition of the
original product. As such, a customer can "buy more stuff" without
sacrificing the controls and reporting which attracted the customer
to our product to begin with. For example:
- Our Fuel card customers can enable their cards to allow
non-fuel purchases relevant to their business, like allowing a
painting crew to buy supplies at a home improvement store, so they
can finish the paint job.
- Our Toll tag customers can use their in-vehicle RFID tags to
make other "on the go" purchases like parking, fuel and fast-food.
For our customers, these product extensions reduce payment
friction, saving them time and operational headaches. For FLEETCOR,
these product extensions can increase our share of wallet with
existing customers and can increase our products' appeal and
applicability to previously-unserved customer segments (e.g.,
non-toll urban dwellers). We also create new product offerings,
developed internally or in conjunction with partners, to cross-sell
to our existing customer base.
- More Geographies. We continue to seek attractive entry
opportunities in major international markets, which we intend to
pursue through acquisitions and partnerships. Our Commitment to
Diversity, Equality, Inclusion, Belonging We Are Therefore
Committed To Building And Nurturing a Culture Of Diversity,
Inclusion, And Belonging ByTogether we can foster true belonging.We
know different ideas, perspectives and backgrounds lead to better
innovation and results.
- Welcoming people of different backgrounds, cultures,
ethnicities, genders, and sexual orientations;
- Empowering our people to share their experiences and ideas
through open forums and individual conversations; and
- Valuing each person's unique perspectives and individual
contributions. Embracing diversity enables our people to "make the
difference" at FLEETCOR. Our ValuesOur Entrepreneurial Spirit
Remains Strong Across Our Global Workforce, And We Reinforce These
Principles In Our Five Core ValuesFLEETCOR's culture reflects our
history of fast growth and our continued drive for results.
- Innovation: Figure out a better way
- Execution: Get it done quickly
- Integrity: Do the right thing
- People: We make the difference
- Collaboration: Accomplish more together These values guide all
of our employees and are infused in all aspects of our Company. We
are, as a team, united through these shared values and our mission
to provide "a better way to pay."Our values foster an inclusive
culture through the expectation that all employees will treat each
other with respect and appreciate the diversity of identities,
thoughts, backgrounds and styles. Our commitment to fostering an
inclusive culture has never been more essential than in this moment
of national reflection.We must always celebrate the diversity of
our company and our communities.We strongly believe that the
quality and diversity of our workforce provide FLEETCOR with a
competitive advantage, and that our problem-solving and
solution-building efforts are greatly enhanced when we harness the
collective thinking of a diverse group of people with unique
experiences and perspectives.FLEETCOR's COVID-19 Hiring
GuidelinesDue to COVID-19, most of our employees are temporarily
working from home. In addition, FLEETCOR implemented a virtual
interviewing and hiring process, engaging with talent by phone or
video and onboarding new employees remotely. We value the safety of
each member of our community because we know we're all in this
together.Equal Opportunity/Affirmative Action EmployerFLEETCOR is
an Equal Opportunity Employer. FLEETCOR provides equal employment
opportunities to all employees and applicants without regard to
race, color, gender (including pregnancy), religion, national
origin, ancestry, disability, age, sexual orientation, gender
identity or expression, marital status, language, ancestry, genetic
information, veteran and/or military status or any other group
status protected by federal or local law.If you require reasonable
accommodation for the application and/or interview process, please
notify a representative of the Human Resources Department.For more
information about our commitment to equal employment opportunity
and pay transparency, please click the following links: EEO and Pay
Transparency .Apply Now
Keywords: FLEETCOR, Chicago , Content Marketing Strategist (Remote), Advertising , Chicago, Illinois
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