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Head of Brand Marketing

Company: Wells Enterprises
Location: Chicago
Posted on: August 7, 2022

Job Description:

Job DescriptionThe Head of Brand Marketing will play a critical role in accelerating growth for a $1B business in the US. This key position has ownership of the strategic development of the portfolio of 4 iconic and contemporary brands for Wells. Leads the brand team in the development of strategies and plans, both short and long-term, and ensures their execution to achieve Wells' annual and 3-5 year strategic objectives. The Head of Marketing will report to the Chief Commercial Officer and will serve as key thought leader guiding strategy, business leadership, investment plan and overall brand stewardship. This person will partner with Channel leaders, VP Transformation and VP Sales & Marketing Operations to ensure that we have consistent branding and marketing execution across the business.Leads development of long-term brand strategy (3-5 yr.), positioning, and brand architecture for multiple Wells brands across all channels and ensures they are executed across the business.Leads the annual brand planning process in concert with the corporate and sales planning calendars. Ensures plans are well developed and prepared on-time for successful annual customer sell-in.Supervises creative strategies to deliver deep consumer experiences that are authentic, meaningful and relevant to the brand purpose.Oversees the development of integrated marketing communications programs. Leads the brand communications strategy across all marketing activities including touchpoints that are customized by brand lifecycle. Manages agency partners and vendors.Partners with the Innovation and Market Research teams to drive strategic planning and development of 2-5 year brand innovation platforms required to exponentially grow the business.Ensures effective integration of brand plans/activities with other functional areas, including insights, media, shopper, ecommerce and category management - resource allocation and financial planning for assigned brands.Supports Wells Leadership and 3rd party consultants in evaluating new business opportunities and developing strategy to lead the organization in future growth streams.Partners proactively with sales leaders to ensure commercialization plans account for Voice of Consumer/Customer/Channel. Focus on incorporating cross-functional leadership feedback in pricing/promotional strategies, channel-specific requirements, marketing programs and KPIs to optimize volume, share and profit.Chairs the monthly brand review process with strong consumption analytics, competitive assessment, data analysis and P&L metrics to enable commercial brand management in a timely manner.Owns P&L responsibility for Wells brands. Identifies, recommends and leads initiatives both independently and through brand teams to drive both top and bottom-line growth and improvement. Determines brand budgets and allocates resources within corporate guidelines and plans to achieve brand objectives. Manages the marketing budget with an owner mindset, prioritizes spending across brands and drives marketing spend efficiency.Supports on-going development of consumer insights, in collaboration with Market Research, Innovation, Strategy and Leadership team. Identifies and prioritizes best use of resources to support required brand growth founded on critical consumer insight.Leads and develops the Brand Management team. Builds strong, effective high performance teams. Improves the performance of team members through coaching/feedback. Strengthens the quality of talent through assessment, selection of placing the right people in the right position. Attracts, leads, manages, and mentors employees to ensure retention, development, and superior performance of talent. EDUCATION: Bachelor's degree (BA/BS) in Business or related field required. MBA or Master's Degree in relevant field, preferred.EXPERIENCE: Minimum of 15 years of consumer brand management/innovation experience, CPG experience required and food experience preferred, demonstrated in-market success in building purposeful brands, creating meaningful campaigns and disruptive new products that drive sustainable profitable growth new products that drive profitable top line growth.* Skills - Demonstrated strong curiosity. Digitally savvy. Ability to move with speed and agility while demonstrating strategic and financial discipline. Creative and Innovative Brand builder. Entrepreneurial spirit. Track record of building brands and turnaround businesses with creativity and commercial acumen. Ability to present to Key customers. Possesses critical thinking and decision making skills. Requires strong planning, organizational, and analytical problem solving capability, excellent presentation skills, ability to effectively communicate verbally and in writing. Strong ability to coach and manage employees, particularly to enhance brand management knowledge. Ability to interact and influence cross-team collaboration while driving projects to conclusion that deliver business results. Persuasiveness and able to influence; ability to sell a vision to upper management and across the organization* Abilities - Strategic ability and comfort in white space; ability to connect data points and information to establish a clear path, ability to translate consumer insights into meaningful business opportunities, Commercial mindset with strong P&L management track record and overall proven business acumen, project management skills and experience leading cross-functional teams to deliver results, persuasiveness and able to influence; ability to sell a vision to upper management and across the organization.SUPERVISORY SCOPE: Reports to Chief Commercial Officer. Direct Reports - 5-6. Indirect Reports 10-15.#LI-LN1

Keywords: Wells Enterprises, Chicago , Head of Brand Marketing, Advertising , Chicago, Illinois

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