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Head of Performance Marketing (Remote)

Company: Brad's Deals
Location: Chicago
Posted on: November 26, 2022

Job Description:

Love what you do. It's a core value that drives our business. Plus, we're pretty fun. We also believe people do their best work where they feel most comfortable so the work location of this position is flexible. However, the position may not be performed remotely from Colorado, California, Florida, Connecticut, or Washington and the candidate must be eligible and able to work inside the United States, without sponsorship.At Brad's Deals, we're real people that are passionate about creating the consumer advantage by scouring the internet every day for best-of-web prices on just about everything. It began with our founder Brad Wilson, a young, broke college student who couldn't believe the outrageous prices at college bookstores, so he found and shared a better way for students to save. Since 2001, that movement by just one person has evolved into a much larger, dynamic team working together to provide customers with valuable deals, research, tips, and products from top brands and retailers. We aren't a store, rather real people providing authentic experiences to consumers by finding and delivering them the best deals online...no matter where they are.We want you if:1) You love the art and science of marketing2) You dream about lifetime value, customer retention, and new user activation3) You love testing and experimentation...and are not afraid to ask for forgiveness later4) You wake up and go to bed thinking about performance marketing5) You use data for confident, informed decisions and measurable results6) You lead your team to success through collaboration and shared execution7) You have broad and deep digital marketing experience8) You have proven success in establishing customer loyalty and retention strategies 9) You want to be the one to help an underdog become top of mind for all10) You drive for the win, but are not afraid to lose How you'll contribute:As the Head of Performance Marketing, you will lead all aspects of the Brad's Deals Acquisition and Retention teams and must understand how strategies from the bottom to the top of the funnel work together within a robust marketing mix to fundamentally support and grow the business. More specifically, your role with Brad's Deals is to:

  • Own the marketing strategy and develop a deep understanding of our core customer and their unique user attributes in order to execute strategic and performance-based marketing plans that drive user retention and increase lifetime value
  • Measure the effectiveness of customer acquisition and retention campaigns in order to scale and increase monthly active users
  • Implement strategies for paid retargeting, retention, and reactivation campaigns
  • Expand paid performance marketing campaigns across new channels and optimize toward sustainable spend
  • Lead enthusiastically, yet be collaborative and hands-on with our B2C and B2B marketing efforts
  • Manage a multi-million dollar marketing budget in a high-growth environment and allocate resources effectively to meet strategic goals
  • Coordinate cross-channel marketing initiatives for web, mobile, email, and ensure seamless customer experience within Brad's Deals across screens and all consumer touchpoints
  • Work closely with cross-functional teams, including finance, corporate communications, product, partner development, editorial, data, and analytics
  • Mentor and coach our growing marketing organizationSound good? We require:
    • Current working experience across all areas of performance marketing and understanding of how they support each other for material impact
    • Proven background in data-driven marketing decisions The ability to articulate a vision and strategy in a way that inspires and motivates a team
    • The ability to manage multiple, complex priorities with tight deadlines
    • Strong analytical, forecasting, and budgeting skills
    • Outstanding leadership and management skills
    • Excellent communication and negotiation skills> Our StoryStarted by Brad in 2001, our purpose remains the same to help create smarter shopping habits and to keep it real with expert lifestyle and financial advice. Our culture embraces diversity with different talents, experiences, and backgrounds that help us be exceptional together. With competitive pay, full health benefits, 401K match, plenty of paid time off including a paid sabbatical, and creative perks, we also believe in work-life integration and continued learning.As one of the 50 Best Places to Work, located in the heart of Chicago's River North neighborhood, we partner with over 2,500 retailers to help 5.5 million consumers save more every month. So if you want to challenge the ordinary and love what you do, we want to hear from you.Brad's Commitment to Diversity & Inclusion'Embrace diversity' is one of our core values because our differences make us stronger together. To make the world a more inclusive and safe place, we start within our company to intentionally lead with equal opportunities. We encourage the value that unique talents, ethnicities, backgrounds, abilities, and experiences bring to our company, our employees, and our future applicants. We welcome all applicants, whether or not you meet every qualification, to share your unique talents with us. Read more about this here."Love what you do" and our Commitment to your Personal GrowthAt Brad's Deals, our culture invites creativity, passion, and career empowerment to help you thrive. We champion employees to create their personal paths to success and are proud to be above the industry average in employee promotions earned every year. An entrepreneurial spirit supports our commitment to employee growth and being exceptional together with unique talents, backgrounds, abilities, and experiences.*Please note: Due to the potential personal and business impacts of Covid-19, Brad's Deals is taking a proactive approach by allowing our employees to work from home. As such, our hiring teams will be conducting virtual interviews with potential candidates as we continue to monitor the effects of the pandemic across our local community. If this role isn't what you're looking for, please consider other open positions.

Keywords: Brad's Deals, Chicago , Head of Performance Marketing (Remote), Advertising , Chicago, Illinois

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