Paid Media Strategist
Company: Hirewell
Location: Chicago
Posted on: March 20, 2023
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Job Description:
WHO WE AREWe are a leading performance marketing agency with
clients all over the world. Wespecialize in helping businesses of
all sizes to be successful with the right mix of
marketinganalytics, paid media and conversion rate optimization.Our
team is made up of the industry's best marketers who build highly
impactful digital inboundstrategies powered by data to amplify our
customers' revenue performance.We are driven by results and
understand the importance of using data and actionable insightsto
help improve marketing outcomes. We partner closely with our
clients to ensure theircampaigns are optimized and exceed
performance expectations.WHO YOU AREWe are looking for a data
driven problem solver to be our next Paid Media Strategist. Youare
someone who is thrilled to grow your skill set everyday by merging
analytics with cuttingedge digital marketing skills to deliver huge
results for our clients.Ideally, you are a critical thinker who
wants to know what is not working, why it is not working,and how it
can be improved. You are excited to get to know different
audiences, analyzing data,optimizing campaign elements and much
more.THE ROLEThe Paid Media Strategist is responsible for the
performance and strategic optimizations of ourclient's paid media
campaigns. This role reports to our Paid Media Managers. Your tasks
willinclude building campaign plans, optimizing campaigns, pacing
budgets, reporting, projectmanaging client projects among other
things.
You may occasionally interact with clients and vendors through
email, video calls, or in-person
meetings so your excellent written, verbal, and presentation
communication skills will come inhandy.
RESPONSIBILITIES & ROUTINE ACTIVITIES Maintain high level of client
knowledge for designated clients Understand the overall client
media plans and how campaigns can affecttheir overall business
performance
Help to develop campaign strategy and road-mapping Build testing
plans for creative, bidding, targeting, campaign set up and more
Execute paid search, paid social, display and other campaigns for
multiple clientsComplete optimizations in a proactive manner to
ensure each campaignmeets or exceeds desired KPIs and specific
goals Manage and maintain digital media budgets, forecasting and
pacing Conduct keyword and audience researchQA campaign settings,
targeting, landing pages, ads and more Extract campaign data,
generate client reports, interpret and analyze results Identify
trends, wins, and losses and communicate to teams and clients
Communicate with designated client teams on performance, plans,
projectstatuses and more Maintain digital marketing knowledge
through constant self-education Bring potential opportunities of
growth to account managers and directors Improve and maintain
internal and external documentation
REQUIRED SKILLS & EXPERIENCE 3+ years of experience managing
campaigns in Google Ads and settingcampaign strategy for clients
BA/BS in Business, Marketing, Statistics, Informatics and/or other
relateddegrees Working knowledge of Microsoft Excel and other
Microsoft products
Basic proficiency in Google workspaces (Sheets, Docs, Slides, etc.)
Understands how to properly analyze qualitative and quantitative
data Ability to multitask and prioritize Strong problem solving
skills Strong attention to detail Excellent written and verbal
communication skills Excellent time-management and organizational
skills Inquisitive nature and desire to always find ways to improve
Ability to work independently as well as part of a team Ability to
handle difficult situations in a positive and professional manner
Google Analytics CertificationGoogle Ads Professional
Certification
BONUS SKILLS Experience managing campaigns in Meta and other social
media platforms Experience managing campaigns in DSPs
BENEFITS & PERKSNot only will you learn, grow, and have fun as part
of our team, but you also will receive some of theindustry's best
benefits and perks as a full-time member of the team. Unlimited PTO
(Two week minimum required to support work-life balance) 12+ paid
holidays every year 401(k) with company match up to 4%, fully
vested after 90 days Competitive healthcare plan (Medical, Dental,
Vision) BetterHelp therapy subscription Virtual vet clinic and pet
emergency fund through PAWP DashPass subscription via DoorDash
Stocked office kitchen and coffee bar
Applicants must be currently authorized to work in the United
States without needing futuresponsorship.We are proud to be an
Equal Opportunity and Affirmative Action employer, and
considerqualified applicants without regard to race, color, creed,
religion, ancestry, national origin,sex, sexual orientation, gender
identity, age, disability, veteran status or any other
protectedfactor under federal, state or local law.
Keywords: Hirewell, Chicago , Paid Media Strategist, Advertising , Chicago, Illinois
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