Paid Media Strategist

Company: Hirewell
Location: Chicago
Posted on: March 20, 2023

Job Description:

WHO WE AREWe are a leading performance marketing agency with clients all over the world. Wespecialize in helping businesses of all sizes to be successful with the right mix of marketinganalytics, paid media and conversion rate optimization.Our team is made up of the industry's best marketers who build highly impactful digital inboundstrategies powered by data to amplify our customers' revenue performance.We are driven by results and understand the importance of using data and actionable insightsto help improve marketing outcomes. We partner closely with our clients to ensure theircampaigns are optimized and exceed performance expectations.WHO YOU AREWe are looking for a data driven problem solver to be our next Paid Media Strategist. Youare someone who is thrilled to grow your skill set everyday by merging analytics with cuttingedge digital marketing skills to deliver huge results for our clients.Ideally, you are a critical thinker who wants to know what is not working, why it is not working,and how it can be improved. You are excited to get to know different audiences, analyzing data,optimizing campaign elements and much more.THE ROLEThe Paid Media Strategist is responsible for the performance and strategic optimizations of ourclient's paid media campaigns. This role reports to our Paid Media Managers. Your tasks willinclude building campaign plans, optimizing campaigns, pacing budgets, reporting, projectmanaging client projects among other things.
You may occasionally interact with clients and vendors through email, video calls, or in-person
meetings so your excellent written, verbal, and presentation communication skills will come inhandy.
RESPONSIBILITIES & ROUTINE ACTIVITIES Maintain high level of client knowledge for designated clients Understand the overall client media plans and how campaigns can affecttheir overall business performance
Help to develop campaign strategy and road-mapping Build testing plans for creative, bidding, targeting, campaign set up and more Execute paid search, paid social, display and other campaigns for multiple clientsComplete optimizations in a proactive manner to ensure each campaignmeets or exceeds desired KPIs and specific goals Manage and maintain digital media budgets, forecasting and pacing Conduct keyword and audience researchQA campaign settings, targeting, landing pages, ads and more Extract campaign data, generate client reports, interpret and analyze results Identify trends, wins, and losses and communicate to teams and clients Communicate with designated client teams on performance, plans, projectstatuses and more Maintain digital marketing knowledge through constant self-education Bring potential opportunities of growth to account managers and directors Improve and maintain internal and external documentation
REQUIRED SKILLS & EXPERIENCE 3+ years of experience managing campaigns in Google Ads and settingcampaign strategy for clients BA/BS in Business, Marketing, Statistics, Informatics and/or other relateddegrees Working knowledge of Microsoft Excel and other Microsoft products
Basic proficiency in Google workspaces (Sheets, Docs, Slides, etc.) Understands how to properly analyze qualitative and quantitative data Ability to multitask and prioritize Strong problem solving skills Strong attention to detail Excellent written and verbal communication skills Excellent time-management and organizational skills Inquisitive nature and desire to always find ways to improve Ability to work independently as well as part of a team Ability to handle difficult situations in a positive and professional manner Google Analytics CertificationGoogle Ads Professional Certification
BONUS SKILLS Experience managing campaigns in Meta and other social media platforms Experience managing campaigns in DSPs
BENEFITS & PERKSNot only will you learn, grow, and have fun as part of our team, but you also will receive some of theindustry's best benefits and perks as a full-time member of the team. Unlimited PTO (Two week minimum required to support work-life balance) 12+ paid holidays every year 401(k) with company match up to 4%, fully vested after 90 days Competitive healthcare plan (Medical, Dental, Vision) BetterHelp therapy subscription Virtual vet clinic and pet emergency fund through PAWP DashPass subscription via DoorDash Stocked office kitchen and coffee bar
Applicants must be currently authorized to work in the United States without needing futuresponsorship.We are proud to be an Equal Opportunity and Affirmative Action employer, and considerqualified applicants without regard to race, color, creed, religion, ancestry, national origin,sex, sexual orientation, gender identity, age, disability, veteran status or any other protectedfactor under federal, state or local law.

Keywords: Hirewell, Chicago , Paid Media Strategist, Advertising , Chicago, Illinois