Expert Consultant, Project Leader - B2B Marketing

Company: Boston Consulting Group
Location: Chicago
Posted on: March 20, 2023

Job Description:

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Practice Area Profile

BCG's Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: 1 MSP Catalyst (our flagship software platform), Pricing advantagement Centers, 2 Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of 3 DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on 4 Personalization, 5 Digital Marketing, 6 Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial consulting capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1.
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What You'll Do

WHAT WE NEED
BCG continues to expand its Marketing, Sales & Pricing practice and experience increasing demand, particularly in the areas of B2B Marketing. We are thrilled to expand our breadth and depth of expertise in this space, especially in Sales and Customer Success technology, CRM Sales Cloud & Service Cloud implementation, and familiarity with B2B Sales and Customer Success best practices.

We are currently looking for someone at the Expert Project Lead level who will bring experience and passion in those areas, and who will continue to leverage, expand, and train others on that knowledge. Ideal candidates will have experience managing client relationships either in consulting or marketing operations services. Topic expertise in most of the areas pertaining to B2B Sales including Campaign to Cash, and Sales Enablement, Sales Automation / Customer Success via relevant Sales Technologies (e.g. CRM, Salesforce, etc.), BI, Analytic & Recommendation Technologies (e.g. , Tableau, PowerBI, CRM Analytics, Python), understanding of core B2B Sales Models and Digital Engagement Channels (e.g. Email, eCommerce, Virtual, etc.) and execution of all of these across highly cross-functional teams (e.g. Sales, Marketing, Product, Offers, Success etc.) are essential.

WHAT YOU'LL DO
The Expert Consulting Track (ECT) is vital to BCG's ability to successfully meet our clients' demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working alongside our traditional and specialty consultants to bring the 'best of BCG' to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting. Experts demonstrate a passion to continue to broaden and deepen expertise in new areas, and train others in their areas of expertise.

Contribute to the execution of B2B Marketing related assignments:

• Collaborate with BCG and client teams, bringing B2B Sales and complex Salesforce delivery expertise to the team
• Contribute to teams in accelerating B2B Sales + Salesforce activation with our clients by providing expert understanding of marketing optimization from design to implementation
• Support case teams, especially those with need for deep and hands-on approach in B2B Sales + Salesforce
• Ensure high quality of work and relevance of the strategic and operational recommendations. Independently execute and ensure the quality of the work; reorient the work approach and analyses as needed
• Enable client's cross-functional in-house and agency teams to accelerate marketing, sales, demand generation, and customer success outcomes
• Help understand and accelerate key use cases with B2B sales technologies and tactics that we can bring to client organizations Build B2B Sales + Salesforce Expertise within BCG and increase BCG's profile externally:
  • Help build and nurture the B2B marketing expertise within BCG and help coach and grow the team
  • Create awareness of BCG expertise and capabilities among the external community; participate in key industry forums, including presenting on topics relevant to senior management
  • Build structured platforms to engage BCG's internal community to foster awareness of BCG's expertise and capabilities, with a strong focus on growing the talent base and generating client/commercial opportunities
  • Drive the development and improvement of methodology and tools
  • Develop and contribute to BCG's intellectual capital - work on BCG knowledge content projects to develop new techniques and/or capture new ideas to further the intellectual capital in the topic areas
  • Create a set of knowledge IP based on casework and experiential expertise
  • Contribute to BCG perspectives which are shared with alumni and clients
  • Publish articles in external journals and/or industry trade magazines
  • Participate in the recruiting of other experts and training efforts Support the Business Development of B2B Marketing opportunities:
    • Present client proposals and drive related discussions
    • Key stakeholder for proposal creation and presentation provides content expertise around specific topics; act as key topic content lead for proposals or other business development work
    • Contribute to the development of additional business beyond the delivery of recommendations on Client engagements
      
      Our Expert Consulting Track (ECT)
      
      The Expert Consulting Track (ECT) is vital to BCG's ability to successfully meet our clients' demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the 'best of BCG' to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.
      
      What You'll Bring (Experience & Qualifications)
      • Relevant work experience in the B2B marketing space and a track record of significant IP development
      • Exposure to tactics that are common in B2B marketing (lead generation, demand generation, CRM, web analytics, landing page design, SEO)
      • Exposure to relevant technology platforms in the B2B sales space (e.g. Salesforce, Gainsight, NLP vendors, and key Salesforce ISVs)
      • Analysis and interpretation of data through a business and economic lens
      • Experience in optimizing client CRM across Marketing Sales and Success teams
      • Eagerness to develop and expand expertise in B2B Sales + Salesforce related areas
      • Excellent communication and persuasion skills
        WHO YOU'LL WORK WITH:
        BCG's Marketing, Sales & Pricing Practice (MSP) leverages deep consumer and customer insight to inspire revolutionary thinking in all aspects of marketing, branding, sales/channels and pricing. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion.
        
        The MSP has been BCG's fastest growing functional practice over the past five years. We believe the market opportunity continues to be huge as the go-to-market revolution affects the entire commercial landscape, and clients seek go-to-market transformation and growth.
        
        We seek to be leading-edge and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: Center for Consumer & Customer Insight, Pricing Enablement Centers . click apply for full job details

Keywords: Boston Consulting Group, Chicago , Expert Consultant, Project Leader - B2B Marketing, Advertising , Chicago, Illinois