Sales & Marketing - Marketing Research Analyst IV

Company: LanceSoft Inc
Location: Chicago
Posted on: March 20, 2023

Job Description:

Title:
Marketing Research Analyst


Location:
Remote


Duration:
6+months Contract job on W2 (with possible extension)



-
-
Job Description:
-
Expert in syndicated data sources and supporting business intelligence (Nielsen, IRI platforms)

• 
  
• Ability to decipher data to determine root causes of changes to support business planning.
  
  -
  
  
  • 
    
  • Expert in business tracking and consumption analysis.
    
    -
    
    
    • 
      
    • Creative problem solver able to model data in new and relevant ways to answer critical business questions.
      
      -
      
      
      • 
        
      • Business Intelligence Learning Agenda. Proactively lead, consolidate, prioritize and track brand-level learning agendas through partnering with cross-functional teams to identify business issues, objectives and hypotheses that reflect the most important business questions in support of the brand's top tier growth goals.
        
        -
        
        
        • 
          
        • Strategic Assessment. In partnership with I&A leadership, lead assessments of market landscape including consumer trends, market performance and consumer risks & opportunities;
          
          -
          
          
          • 
            
          • Analytics Design & Execution. Develop hypotheses and decision criteria to meet business objectives; determine appropriate analytic methodologies to test hypotheses; ensure optimal design and execution to draw relevant inferences and create recommendations to define business opportunities. -
            
            -
            
            
            • 
              
            • Business Analysis Coaching. Coach stakeholders and junior team in fundamentals of business analysis to elevate collective data-driven culture. -
              
              -
              
              
              • 
                
              • Partner with cross-functional teams to help identify relevant business issues, analytics objectives, and hypotheses to address brand questions and needs.
                
                -
                
                
                • 
                  
                • ---Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
                  
                  -
                  -
                  
                  • 
                    
                  • Responsible for interpreting data, formulating reports, and making recommendations based upon the research findings. To accomplish this task, the Market Research Analyst works with the client (either internal or external) to understand, define, and document the overarching business object. The Market Research Analyst applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations. Market Research Analysts frequently present the findings and recommendations to the client.
                    

Keywords: LanceSoft Inc, Chicago , Sales & Marketing - Marketing Research Analyst IV, Advertising , Chicago, Illinois