Associate Director, Marketing Science
Company: Annalect Group, Inc.
Location: Chicago
Posted on: March 20, 2023
Job Description:
OverviewAnnalect's 2,000+ innovators leverage data and
technology to help clients across Omnicom build relationships that
matter - whether that means fostering consumers' trust in brands,
building new experiences, or delivering advanced analytics where
it's most needed. Annalect is the driving force behind Omni,
Omnicom's unique open operating system, which works hand-in-hand
with clients' and partners' data and tools, to orchestrate better
marketing outcomes.Annalect's unique approach to data and
technology - one that relies on transparency, neutrality, and
interoperability - allows us to deliver purpose-built and scalable
solutions that make data actionable. Our advanced teams of product
leaders, data scientists, consultants, and engineers enable us to
meet the business goals of our internal and external clients.Team
Overview:The Marketing Science Team is a group of individuals who
bring a suite of solutions to one of our industry's most coveted
clients. This is a tenured team of motivated people who are
service-focused and always learning. Key focus areas of this group
are Marketing Mix Modelling and Multi-touch Attribution. This
highly visible team works closely with other Omnicom agency domain
experts to support their data-related needs and assists in
presenting strategic insights and results.Position Overview:As an
Associate Director on the Marketing Sciences team, you will be
tasked with aiding in the transformation of vast data sets into
compelling and actionable insights. You will work directly with
senior analysts and managers to implement the modeling , analyze
outputs and socialize insights alongside a team. Qualifications
- Understanding of marketing mix modeling/econometric analysis
and/or other branches of market research (custom survey research,
advertising testing or tracking, new product research, etc.)
- Understanding of databases and data modeling
- Experience with delivering and operationalizing model solutions
for clients
- Strong Excel knowledge in basic functions and pivot tables
- Excellent communication skills are a must
- Master's or Bachelor's degree in statistics, mathematics,
economics, engineering, information management, social sciences or
business/marketing related fields.
- 5 to 8 years of experience in a quantitative data driven field,
media, or other relevant field
- 4+ years of prior work experience building marketing mix or
media mix models Responsibilities
- Building, reviewing, and publishing marketing mix models
- Translating data into clear, compelling, and actionable
insights by leveraging advanced analytics tactics conducted by
central resources
- Data processing, cleansing & validation with various agency
partners to ensure appropriate representation in models
- Ensuring timely follow through on all scheduled and ad hoc
deliverables
- With the leaders of the functional specialty teams, keeping
track of projects being run by the Functional Specialists to ensure
they are done on time and to right level of quality
- Development of presentations to clients, including the results
of analyses and research projects in a clear and insightful
narrative, digestible by a lay person
- Understanding of consumer data and marketplace behaviors,
particularly those that most impact business and marketing
goals
- Evaluating data and research/analytics methods for client needs
as applicable to the key business questions
- Working with third party research/analytics vendors to assess
and triangulate insights for clientsPerks of working at Annalect
- Culture! We have an incredibly fun, collaborative environment
that encourages engagement and work/life balance
- Generous PTO that includes vacation days, personal days, a
fantastic Summer Friday program and extended time off around the
holiday season.
- As part of Omnicom, we have the backing and resources of a
global billion-dollar company, but also have the flexibility and
pace of a "startup" - we move fast, break things, and
innovate.Annalect, a division of Omnicom Media Group, reaffirms its
commitment to the policy of Equal Employment Opportunity and to
carrying out this policy at all of its offices. It shall be the
policy of Omnicom Media Group to (1) recruit, select, hire, train,
promote, pay, discipline and terminate employees in all job
classifications without regard to age, race, color, creed, national
origin, citizenship status, alienage, religion, sex, sexual
orientation, marital status, veteran status, disability or any
other basis upon which discrimination against or harassment of
employees or applicants for employment is prohibited under any
applicable federal, state or local equal opportunity employment
laws and (2) ensure that all personnel actions are administered
without discrimination in violation of applicable law.
Keywords: Annalect Group, Inc., Chicago , Associate Director, Marketing Science, Advertising , Chicago, Illinois
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