Principal Product Marketing Manager, Security
Company: Aeris Communications
Location: Chicago
Posted on: May 28, 2023
Job Description:
The Internet of Things (IoT) will unlock trillions of dollars in
value over the next 10 years as 50 billion devices are brought
online. Every major company worldwide is now in the process of
determining their IoT strategy. Leveraging an unparalleled
technology base, Aeris is at the forefront of this industry. We
have built a unique global communication network for IoT devices
and we have created a number of innovative industry applications,
including the leading next-generation connected vehicle platform
for automobiles. With offices in the US, Europe, and Asia Pacific,
Aeris has a global workforce and customer base including Fortune
100 companies like Honda, Mitsubishi, SoftBank and Volkswagen. -A
few things to know about us:
- We put our customers first. When making decisions, we always
seek to do what is right for our customer first, our company
second, our teams third, and individual selves last.
- We do things differently. As a pioneer in a highly-competitive
industry that is poised to reshape every sector of the global
economy, we cannot fall back on old models. Rather, we must chart
our own path and strive to out-innovate, out-learn, out-maneuver
and out-pace the competition on the way.
- We walk the walk on diversity. We're a brilliant and eclectic
mix of ethnicities, religions, industry experiences, sexual
orientations, generations and more - and that's by design. We see
diverse perspectives as a core competitive advantage.
- Integrity is essential. We believe in doing things well - and
doing them right. Integrity is a core value here: you'll see it
embodied in our staff, our management approach and growing social
impact work (we have a VP devoted to it). You'll also see it
embodied in the way we manage people and our HR issues: we expect
employees and managers to deal with issues directly, immediately
and with the utmost respect for each other and for the
Company.
- We are owners. Strong managers enable and empower their teams
to figure out how to solve problems. You will be no exception, and
will have the ownership, accountability and autonomy needed to be
truly creative. -At this stage in our growth, we are seeking an
experienced, dynamic product marketing manager with a solid
understanding of the key challenges associated with Enterprise
digital transformation leveraging IoT who has deep expertise in
enterprise security solutions. The successful candidate must have a
passion for storytelling and transforming complicated concepts into
content that informs, influences, and drives growth. You will help
us scale our sales and marketing efforts defining the go to market
strategy for the evolving security-related products of our IoT
Connectivity platform.In this role, you'll develop and execute
against short- and long-term go-to-market plans to accelerate
revenue growth. You will help product management to shape a
competitive and differentiated portfolio through your deep
understanding of the market, buyer persona needs, and via strong
insights on the competitive landscape. Working closely with sales,
you will develop and author compelling messaging, positioning and
sales enablement materials, including pitch decks, recorded demos,
blogs, whitepapers, videos, and product slicks. Working with
marketing, you will inform channel development and help to shape,
evaluate, and optimize marketing programs, channels, and conversion
funnels, including playing a big role in revamping our website. You
will also meet and interact with enterprise customers and channel
partners face-to-face, provide timely buyer insights, and help to
strategically inform the product roadmap. -Responsibilities
- Customer and Industry Research: Develop an encyclopedic
knowledge of target customer segments, their industry dynamics, our
competitors, and the operational nature of customers' businesses,
to build a deep, fact-based, and data-driven understanding of how
Aeris technology uniquely positions them to win. Translate that
knowledge into clear insights and digestible materials to inform
product development, product improvement, outbound marketing, and
sales enablement. This job will require you to get on the phone and
out of the building to talk to prospective and current customers
face-to-face, to build on an already developed, deep knowledge of
the cybersecurity market landscape and buyer personas and needs,
and an understanding of the needs and nuances of security for IoT
programs.
- Sales & Marketing Enablement: Produce crisp, clear, scalable
and compelling materials for marketing and sales - to support
pilots, and full funnel marketing and sales activity. These will
include buyer personas, customer stories, website updates, videos,
pitch decks, internal training materials, and more. Work with
marketing to identify the right channels to reach new prospects,
and craft messaging to inspire them.
- Channel Strategy Development: Identify, investigate, and
validate potential sales channels and work with both marketing and
sales help to develop and execute channel marketing
strategies.
- Presentations: Be a product spokesperson, both internally and
externally. Explain Aeris vision, demo our offerings at events, and
showcase the best of Aeris to our stakeholders and customers. -Key
Qualifications
- Experienced B2B product marketer with 10-12+ years of directly
relevant experience and a strong understanding of enterprise
technology sales cycles and SaaS buyer behavior. Must have 6+ years
of network security solution experience.
- Storyteller and presenter with ability to break down complex
concepts into simple and clear terms. Comfortable with creating and
delivering presentations at industry conferences, sales events and
to internal teams.
- Resourceful, startup-savvy operator who is excited to help
define new products and bring them to market. The successful
candidate most know how to start from scratch and iterate
continuously in a complex environment without a set playbook.
Startup experience is a must.
- Visual thinker with an eye for compelling graphics that
accelerate and anchor customer understanding, and generally for
world-class visual design.
- Strong cross-functional team player capable of engaging all
functions - product, marketing, sales, engineering, customer
success, executive leadership - to achieve alignment and drive
results. Track record managing complex projects with deep knowledge
of operational details, project management process, and a
willingness to get hands dirty. Experience working at a global
company is a big plus. -Bonus points for
- An MBA
- Experience in cellular IoT
- Enterprise marketing experience -Aeris walks the walk on
diversity. We are a brilliant mix of varying ethnicities,
backgrounds, religions, cultures, sexual orientations, gender
identities, ages and professional/personal/military experiences -
and that's by design. Different perspectives are essential to our
culture, innovative process and competitive edge. Aeris is proud to
be an equal opportunity employer. -*COVID-19 vaccination is
required and Aeris will consider accommodations for disabilities
and sincerely held religious beliefs.Powered by JazzHR
Keywords: Aeris Communications, Chicago , Principal Product Marketing Manager, Security, Advertising , Chicago, Illinois
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