Senior Director, Marketing Operations
Company: Olliv By CoinFlip
Location: Chicago
Posted on: September 21, 2023
Job Description:
CoinFlip is a leading fintech company powered by cryptocurrency.
The company operates the world's largest network of cryptocurrency
ATMs by transaction volume with over 4,500 kiosks across 49 US
states, Puerto Rico, Canada, and Australia supporting the buying
and selling of major cryptocurrencies with cash. In 2020, CoinFlip
launched Order Desk, an over-the-counter service that provides
investors with a personal account manager and competitive coin
pricing. In 2023, CoinFlip launched a digital platform called : the
easiest way to buy, sell, send, swap, and receive crypto.CoinFlip
was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich,
and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top
100 on the 2021 and 2022 Inc. 5000 list, and on the 2022 Deloitte
Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing
company in Chicago by Crain's and was awarded the 2021 and 2022
Stevie - Awards for Customer Service. For more information about
CoinFlip, please visit .As the Senior Director, Marketing
Operations, you will be responsible for leading the team that
ensures effective strategy, efficient investment, and
accountability across the marketing department. You will be
responsible for ensuring marketing technology is customized to the
needs of its users as well as set up to ensure effective data
quality. You will also lead process development, budget
administration, and marketing analytics.Responsibilities:
- Define the Marketing Operations vision and strategy that
enables intelligent decisions through precise analysis
- Own the marketing operations roadmap, ensuring marketing
technology is evaluated, selected, implemented, and customized to
meet the needs of the marketing department
- Administer the marketing budget and ensure marketing costs are
tracked correctly
- Partner with the Data and Analytics team to ensure the
marketing department can correctly report on the ratio between
customer lifetime value and customer acquisition cost, by marketing
acquisition tactic
- Regularly inform stakeholders across marketing, sales, and
finance of insights on marketing performance to ensure cross
functional alignment on the best possible data driven marketing
strategy
- Track and report on the entire marketing funnel including
volume, velocity, conversion stage-to-stage, and average value;
make sure funnel measures can be analyzed by key dimensions such as
industry, geo, and persona
- Work with the Product team on having product usage inform
better marketing to our customers and people using the product
- Ensure processes are designed, documented, understood, and
followed in a way that minimizes bad or incomplete data
- Continually work to simplify systems and processes, avoiding
customization bloat and over-engineered processes
- Manage, build, and lead a strong team by coaching and
developing existing members and closing talent gaps where needed
through acquisition of new team members
- Negotiate contracts with vendors
- Other duties as assignedQualifications:
- A bachelor's degree in marketing or a relevant field is
required
- A minimum of 10 years of marketing experience
- A minimum of 5 years of management experience
- Direct experience in the industry and/or financial
services
- Strong leadership presence
- Experience that demonstrates balancing strategic vision and
tactical execution
- Has good analytical skills and the ability to make data driven
decisions
- Adept at managing multiple projects and deadlines
- Excellent planning, organizational and project management
skills
- Demonstrated experience designing an innovative marketing
technology stack
- Proven experience with change management and organizational
transformationWorking at CoinFlip means collaborating with
experienced and innovative leaders who share a clear vision and a
track record of success. We offer a collaborative and positive
working environment where we encourage employees to balance
productivity with time to recharge. Compensation is above and
beyond a typical "startup" - we offer competitive salaries,
performance-based incentives, and competitive benefits for
full-time employees.CoinFlip values diversity in the workplace and
is an equal opportunity employer committed to providing an
inclusive and accessible work environment. We thank all candidates
who apply, but only those selected for an interview will be
contacted.By applying to this role, you give express consent to
CoinFlip to send you informational text (SMS) messages regarding
this role and the application process. You can cancel the SMS
service at any time by replying "STOP" to the text message you
received. If at any time you forget what keywords are supported,
just reply "HELP." Message and data rates apply. If you require a
special accommodation, please let us know and we'll work with you
to meet your needs.
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Keywords: Olliv By CoinFlip, Chicago , Senior Director, Marketing Operations, Advertising , Chicago, Illinois
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