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Sr. Director, Global Marketing

Company: Ingredion
Location: Westchester
Posted on: April 3, 2024

Job Description:

Ingredion is hiring a Sr. Director, Global Marketing to lead marketing communications as part of the Global Marketing team. As a steward of the Ingredion brand, you will lead all global, external trade activities on branding strategy, brand guidelines and activation. A key responsibility of the role is to establish the global marketing communications direction, guidelines and processes to advance critical communication projects on our priority Specialty programs. In close cooperation with the Growth Platform global leads, the director will activate and follow through on global product launches, using the best digital marketing techniques. You will ensure the best marketing communication practices are adopted by the global function.Your responsibilities will include: Lead the evolution of the brand, establish the brand strategy, and set the guidelines. Manage the marketing agency of record for the businessWorking with the other regional marketing communications counterparts, ensure that Ingredion's external marketing communications activities are coordinated, supporting the overall positioning of the Ingredion brand and programsDevelop and recommend annual Integrate Marketing Communication plan for each Growth Platform, and lead activation plans of critical product introductions.Lead the Digital Marketing Director and his team to implement a coherent digital marketing communication planUnderstand analytics and measure return on investment for the activities conducted in support of our global specialtiesLead a global marketing communication network team consisting of regional global communication managers, selected external agency representatives and other internal partners from internal and corporate communications to develop global guidelines, advance critical global projects and ensure consistent application of best practices.You will be a member of the global Business Marketing Leadership Team and have 2 Direct reports and 4 indirect reports, including four Regional Marketing Communication leads who functionally report to this position. If you have the capability and aspiration to become a Chief Marketing Officer, we invite you to consider this opportunity.Qualified candidates will have: Bachelor's degree in marketing is required.
Master's degree or MBA preferred.At least 15 years of relevant and progressive experience in B2B marketing communications and digital marketing, including at last 5 years of global, B2B marketing communication experience.Subject matter expertise in marketing communications, with track success in digital marketing.Experience of leading a marketing communications global team in a matrix organization.Experience of business development and/or innovation, with demonstrated business results.Ability to travel nationally and internationally, up to 20%, including a few one-week, international trips annually.An understanding of the food ingredient market place is helpful and preferred.We are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability-mental or physical-marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law ("protected classifications"). We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.Relocation Available: Yes, Within Country

Keywords: Ingredion, Chicago , Sr. Director, Global Marketing, Advertising , Westchester, Illinois

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