Head of Creative
Company: Aspen Dental
Location: Chicago
Posted on: April 17, 2024
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Job Description:
The Aspen Group (TAG) is one of the largest and most trusted
retail healthcare business support organizations in the U.S. and
has supported over 20,000 healthcare professionals and team members
with close to 1,500 health and wellness offices across 48 states in
four distinct categories: dental care, urgent care, medical
aesthetics, and animal health. Working in partnership with
independent practice owners and clinicians, the team is united by a
single purpose: to prove that healthcare can be better and smarter
for everyone. TAG provides a comprehensive suite of centralized
business support services that power the impact of five
consumer-facing businesses: Aspen Dental, ClearChoice Dental
Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and
AZPetVet. Each brand has access to a deep community of experts,
tools and resources to grow their practices, and an unwavering
commitment to delivering high-quality consumer healthcare
experiences at scale.
As a reflection of our current needs and planned growth, we are
very pleased to offer a new opportunity to join our dedicated team
as Head of Creative.
Overview:
We are seeking a visionary and dynamic Head of Creative to join our
team at a nation-wide healthcare services brand. The ideal
candidate will lead and inspire a team of creative professionals to
develop innovative, compelling, and impactful creative solutions
that align with our brand's mission and values, with a strong focus
on business-driving new and emerging areas such as digital, social,
AI enablement, and more.
Responsibilities:
- Lead the creative team in developing and executing strategic,
integrated, and innovative creative solutions across all brand
touchpoints, with a strong emphasis on digital, social, and
martech-enabled ideation, iteration, and production.
- Collaborate closely with marketing, brand, and product teams to
ensure alignment of creative strategies with business objectives,
leveraging new and emerging technologies where applicable.
- Drive the development of breakthrough creative concepts and
campaigns that resonate with our target audience and drive
engagement.
- Partner with internal and external stakeholders to leverage
consumer insights and market trends, along with creative
performance analysis, in the development of creative strategies and
personalized content.
- Foster a culture of creativity, collaboration, and excellence
within the creative team, driving continuous improvement and
professional development in new and emerging creative areas.
Qualifications:
- Minimum of 15 years of experience in creative leadership roles
within the retail, healthcare, pharmaceutical, or related
industries, with a strong focus on digital, social, and UI/UX
creative solutions.
- Proven track record of leading and delivering high-impact,
award-winning creative campaigns across all channels to drive brand
equity and business results.
- Expertise in integrated marketing communications and creative
technologies of the future.
- Strong understanding of the healthcare industry landscape,
including compliance, regulatory, and ethical considerations
related to new and emerging technologies.
- Exceptional leadership, communication, and presentation skills,
with the ability to inspire and influence cross-functional teams
and external partners in new and emerging creative areas.
- Bachelor's degree in marketing, communications, design, or
related field; advanced degree preferred.
Attributes:
- Strategic Thinker: Ability to connect creative concepts with
strategic business objectives.
- Visionary Leadership: Inspire and lead a high-performing creative
team to achieve excellence, especially in new and emerging creative
areas.
- Collaboration: Build strong working relationships with
cross-functional teams and external partners to drive
initiatives.
- Creativity and Innovation: Foster a culture of creativity,
ideation, and innovation within the organization, particularly
focused on new and emerging technologies.
- Results-Driven: Track record of delivering new and emerging
creative solutions that have positively impacted business
outcomes.
- Ethical and Compliant: Maintain a strong understanding of
industry regulations and ethical considerations related to new and
emerging creative areas.
If you are an applicant residing in California, please view our
privacy policy here:
https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
Salary: $220,000 - $250,000 + bonus opportunity.
Keywords: Aspen Dental, Chicago , Head of Creative, Advertising , Chicago, Illinois
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here to apply!
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