Digital Marketing Content Specialist

Company: Ultimate Autographs
Location: Oak Park
Posted on: April 22, 2024

Job Description:

We are looking for a Digital Marketing Content Specialist to join Ultimate Autographs. In this role, you'll play a vital role in shaping our brand identity and driving customer engagement. You'll manage the development and execution of content marketing strategies aimed at achieving consistent branding, sales, and profitability goals. We're seeking a creative thinker with a keen eye for what resonates with our audience and the ability to leverage innovative approaches to increase customer engagement. If you're comfortable acting as an influencer and promoting our products, activities, and promotions across various social media channels, we want to hear from you.

If you're passionate about digital marketing and eager to make an impact in the sports memorabilia industry, we invite you to apply for the Digital Marketing Content Specialist position at Ultimate Autographs. Join us in our mission to deliver authentic memorabilia and exceptional experiences to sports fans and collectors worldwide.

Compensation:



--- Salary range: $55,000 - $60,000
--- Annual performance-based bonus
--- Paid time off

Responsibilities:
--- Coordinating digital marketing efforts geared to attract new customers, increase current customer engagement, promote products, and optimize the online experience.
--- Developing new and engaging digital content on a regular basis to be used for social media marketing and online advertising campaigns. Candidates are not afraid to act as influencers and be on camera, produce their own content, videos, etc.
--- Managing social media programs by creating and posting engaging organic as well as user-generated content utilizing blogs, Facebook, Twitter, Instagram, TikTok and YouTube.
--- Familiarity with running social media advertising (Facebook) and search engine advertising (Google) campaigns.
--- Supervising the creative production of assets such as online ads, videos and other graphics. Occasional website updates and editing.
--- Plan, develop, and oversee the execution of the customer rewards and influencer programs.
--- Collaborates internally and with outside agencies and virtual assistants to approve creative designs and evaluate success metrics.
--- Monitor the progress of ongoing promotions and marketing campaigns, and report on the effectiveness of the company's marketing initiatives.
--- Ensures goals and project milestones are met and are adhering to approved budgets.
--- Other duties as assigned.

Qualifications:
--- Knowledge of eCommerce and marketing technologies such as Shopify, Klaviyo, Lifetimely, Yotpo and Google Analytics are highly desired.
--- Expertise in acting as an influencer across multiple social media channels.
--- 3+ years of experience in managing projects within digital marketing environments.
--- Experience as an individual contributor as well as leading local and/or virtual teams is preferred.
--- Knowledge of professional sports, teams and athletes is a plus.
--- Exceptional writing and editing skills, with the ability to craft engaging and persuasive content tailored to different platforms and target audiences.
--- Experience in conducting market research and analyzing data to inform digital marketing strategies and decision-making.
--- Proven ability to stay up-to-date with the latest trends and best practices in digital marketing, social media, and eCommerce.

About Company:
Ultimate Autographs was created with one purpose in mind - to deliver authentic memorabilia to the ultimate sports fans and collectors.



Ultimate Autographs takes pride in dealing with professional athletes and working ethically in all areas of the sports memorabilia industry. We want to ensure the highest quality and authenticity of each and every single item.



We have representatives witness every autograph before applying their certificate of authenticity.



Every item we provide to fans is 100% authentic and guaranteed. Each collectible includes, upon purchase, a certificate of authenticity from a reputable third-party company.



Here at Ultimate Autographs, we are just as big of sports fans as you and want to be your go-to source for all your sports memorabilia and collectibles.

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