Specialist Marketing Communication Activation and Content
Company: Ingredion
Location: Westchester
Posted on: April 22, 2024
|
|
Job Description:
LOCATION:
Westchester IllinoisREPORTS TO:
Senior Manager, MarCom Development & DeliveryDIRECT REPORTS:
0GRADE:
FWORKPLACE TYPE:
Hybrid The Specialist, Marketing Communications Activation and
Content is responsible for executing impactful marketing programs
and initiatives aligned with the global integrated marketing
communications (IMC) plan, inclusive of segment-specific
initiatives.
Your role involves planning and executing activations that resonate
with our target audience, enhance brand visibility, and drive
business growth globally. You'll collaborate closely with
cross-functional teams, including MarCom and Digital COEs,
technical teams, segment marketing, and GTM teams to ensure
seamless execution. You'll work closely with agency partner(s) as
well as develop marketing calendars and execute against content
planning processes. This role will report to the Senior Manager,
MarCom Development & Delivery, situated in the Brand & Marketing
Communications Global Center of Excellence.Core
Responsibilities:Support development and execution of the global
integrated marketing communications plan, a 12-month activation
calendar inclusive of thought leadership, segment-specific
initiatives and supporting paid, earned, owned & social media
strategies, to maximize return.Support Marketing Communications
planning process and deliverables for assigned programs/projects
with COEs, key stakeholders, and agency partners, including
development of SOWs, writing briefs/briefing agencies, creating
detailed project plans, managing timelines and
deliverables.Collaborate with stakeholders to define activation
goals, target audience, and messaging.Communicate compelling
narratives that resonate with B2B customers and prospects and
develop high-quality content that educates, informs, and engages
B2B audiences.Collaborate with key stakeholders to develop and
deliver high quality, high impact communications and go-to-market
tools for global new product launches.Coordinate with brand,
creative, content creators, and agencies to produce compelling
assets.Collaborate with cross-functional teams including the MarCom
& Digital COEs, technical team, category & product marketing, GTM,
regulatory and legal to develop effective marketing materials.Drive
brand consistency across all channels, ensuring seamless messaging
that emphasizes our unique value proposition and customer
engagement.Working with global MarCom and Digital COEs, ensure all
relevant marketing communications collateral is up to date, and
maintain digital content.Coordinate creative and content
development of marketing communications activities and materials
including website content, thought leadership, social media
content, video production, live and virtual events, and new
products.Follow regulatory and legal review process for external
facing materials to ensure we consistently release compliant
materials.Ensure all communications materials are in line with
company's brand guidelines.Manage all assigned programs/projects
within Content Management Platform (CMP) tool.Qualified candidates
will have:Bachelor's degree in Marketing, Communications, or a
related fieldExperience in B2B marketing, with a focus on campaign
management and activation, preferably within food industryA
portfolio that demonstrates your abilities in marketing
communications planning, design, and implementation of campaigns or
major programsProficient in Microsoft-- Office applications and
related business and communication tools, including Adobe--
Acrobat, and content management platforms; Knowledge of Salesforce
and Pardot helpfulAgency management experienceRequired behaviors
and skills:Strong communication, collaboration, and problem-solving
skillsStrong project management skillsAbility to thrive in high
performance, matrix environmentFlexible, responsive and works well
on own initiativeAble to simplify complex / technical concepts and
reduce complexityStrong interpersonal skills and excellent
communicator; strong presentation skillsGood copy writing
skillsExcellent stakeholder management skillsSkilled at working
across functions, diverse cultures, and geographiesRelocation
available: NoWe are an equal opportunity employer and value
diversity at our company. Ingredion seeks to provide a work
environment that is free from harassment and discrimination. We
will not tolerate any form of discrimination based on race, color,
religion, age, gender, gender identity, gender expression, national
origin, ancestry, handicap or disability-mental or physical-marital
status, sexual orientation, veteran status, disability resulting
from military service, or any other classification protected by law
("protected classifications"). We are committed to establishing and
maintaining a work environment where everyone is treated with
dignity and respect.Relocation Available: Yes, Within Country
Keywords: Ingredion, Chicago , Specialist Marketing Communication Activation and Content, Advertising , Westchester, Illinois
Click
here to apply!
|