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Head of Product Marketing

Company: LogicGate
Location: Chicago
Posted on: June 9, 2024

Job Description:

About the role
As LogicGate's Head of Product Marketing, you will lead a team of product marketing professionals and play a key role in LogicGate's growth and industry leadership. If you're passionate about understanding buyers and telling interesting, compelling, and relevant product stories, we'd love to talk with you!
You'll report to our CMO and represent the voice of our customers and the market, drive adoption of our offerings through product launches and go to market strategy development, and partner with our sales, alliances, and customer teams to drive customer growth and retention. To thrive in this role, you'll need to become an expert in our industry landscape, and be super effective at building go to market strategies-translating product features and benefits into materials that move our sales, customers, and LogicGate brand forward.
You and your team will help create go to market strategies to drive interest and preference for our platform; deliver high-value content that attracts, engages, and educates prospects, customers, and industry leaders, as well as high-impact materials and insights to help internal teams understand and properly position LogicGate and our offerings in the market.
How you'll spend your time:

  • Team leadership - Build and manage a high-performing product marketing team providing guidance, coaching, and mentorship. Set clear goals that map to the organization's and marketing's priorities and objectives and manage the team to accomplish them.
  • Product strategy & planning - collaborate with product management to shape product roadmaps, prioritize feature and launch planning.
  • Messaging & positioning - conduct market research to identify customer needs and develop value propositions and messaging frameworks that differentiate LGs products. Own the development of product-specific marketing materials, including whitepapers, case studies, webinars, data sheets, product briefs, blogs, battle cards, etc.
  • GTM - Create and execute the plans for new product and feature launches.
  • Sales enablement - Develop sales tools/training materials and deliver training to all relevant teams.
  • Marketing campaigns - Collaborate with the marketing team to develop messaging, campaign strategies, and target audience helping them execute more impactful campaigns.
  • Technology/integrations - Develop the messaging and content for integration partners.

    We get excited about you if you have:

    • 7+ years of experience in product marketing or product management in a B2B SaaS environment, preferably in the GRC, Cybersecurity, Compliance, RegTech or related industries
    • Excellent communication skills - both written and verbal. We'll ask to see samples of your writing as part of the interview process
    • The ability to coordinate complex projects, such as product launches and go to market planning
    • Experience leading a team or have done a lot of "leadership by influence"
    • You're a natural storyteller and understand the interplay of words and visuals to simplify and articulate complex concepts
    • A passion for working with sales teams, product teams, and other marketers
    • Bonus points - you understand the needs of our buyers, especially information security, risk management, and compliance professionals

      The anticipated base salary range for the role is $150,000 - $205,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as candidate's qualifications, skills, competencies and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.
      Total Rewards
      Our Total Rewards Package is designed to support you both at work and outside of it. In addition to offering competitive salary, variable compensation (bonus), equity and health and wellness benefits, we are proud to offer generous PTO, 12 Annual Company Holidays, Summer and Winter Fridays, and Health Days, allowing you time to recharge and relax. We are focused on and invested in career development and learning opportunities including access to LinkedIn Learning, our internal Mentorship Program, and annual Continued Education Program.
      Our Culture
      DEIB is a priority for us at LogicGate - it is at the foundation of all of our core People programs, activities, and business practices. We encourage everyone to join one of our Employee Resource Groups (Women in LogicGate, Pride, and AAPI at LogicGate) to participate in and contribute to conversations that foster a culture of belonging.
      LogicGate also believes strongly in giving back to the communities in which we live and work. We support our teams through this by offering volunteer hours as well as Company-wide charitable activities supporting organizations aligned with our Company Core Values.
      Excited about LogicGate but not familiar with GRC? That's ok - a lot of us weren't familiar with GRC when we started, too. Unless the job description specifically requires previous GRC familiarity, here's what you need to know:

      • GRC stands for Governance, Risk, and Compliance
      • GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law.
      • GRC is a huge market and growing fast. It's a $35 billion industry today, and predicted to grow to $64 billion by 2025. A lot of opportunity!

        At LogicGate, our People are the foundation of everything we do - for our teams, our customers, and the Company. We are proud to offer competitive, inclusive, and comprehensive total rewards packages.
        LogicGate has an outcomes-first culture that provides a variety of benefits and perks that enable our teams to thrive, both inside and outside of the workplace.These include: competitive variable plans, equity grants, paid time-off, ongoing learning stipend, paid parental leave, 401k matching, health, vision, and dental insurance, accident and life insurance.

Keywords: LogicGate, Chicago , Head of Product Marketing, Advertising , Chicago, Illinois

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