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Director of Mobile App Marketing & Advertising

Company: 160 Driving Academy
Location: Chicago
Posted on: July 9, 2024

Job Description:

---------------------The 160 Driving Academy has recently expanded into the technology industry. Truckers Network is a technology-based job placement solution that connects carriers with qualified drivers on a curated and user-friendly mobile platform, created entirely by our internal team of developers. Now is the time to expand the business-to-business sales market and grow our network of carrier partners.Experience:

  • 6+ years product management experience ideally in startup environments, preferably in the financial tech industry
  • 6+ years of consumer mobile application experience
  • Strong project management skills and attention to detail
  • A record of taking products to market from idea conception to launch in a fast-paced environment
  • Highly collaborative, business-minded, and driven by outcomes and the ability to fight through challenges
  • Ability to thrive in a fast-paced environment and work autonomously
  • Proven ability to engage cross-functionally and with company leaders in a constructive and collaborative relationship
  • Excellent written and verbal communication skills with both internal and external stakeholders
  • Ability to translate technical concepts to a non-technical audienceResponsibilities:
    • Define and execute end-to-end product vision and strategy for in-app monetization within our consumer app, Trucker's Network
    • Own and define the commercial success for our in-app products including rewards, tools and monetization opportunities
    • Design and own the consumer experience and partner integrations, in partnership with engineering, design, and UX research, for in-app monetization features within Trucker's Network mobile application
    • Create and maintain product roadmaps for in-app monetization, and own QA and launch practices, as well as analytics and performance management, for in-app monetization products
    • Lead day-to-day relationships with internal affiliate team, customer support, and third parties for in-app monetization; act as direct point of contact on issues, observations, and future product opportunities
    • Collaborate closely with Finance, Business Development and other stakeholders -to define and prioritize new revenue streams and Consumer App Product Managers to ensure adherence to all relevant laws, regulations, and industry best practices in data collection, storage, and usage
    • Partner with key stakeholders on the consumer teams, including, but not limited to, consumer marketing, lifecycle marketing, affiliate partnerships & operations
    • Maintain accurate data points, KPIs and metrics provided to the product and executive leadership team
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Keywords: 160 Driving Academy, Chicago , Director of Mobile App Marketing & Advertising, Advertising , Chicago, Illinois

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