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Broadcast Traffic Liaison-Entry Level Advertising

Company: North Bridge Staffing
Location: Chicago
Posted on: December 7, 2017

Job Description:

GENERAL FUNCTION:

Once trained on current media systems and basic processes, Liaisons are responsible for managing duties assigned by client with specific roles necessary as per the media platform they are assigned to. They will need to be organized and able to multi-task while meeting deadlines. Liaisons must have the ability to work well with others.

Reports to Lead Liaison; Non-Exempt employee

GENERAL JOB RESPONSIBILITIES:



  • Must demonstrate working knowledge of basic Agency procedures, terminology, and business goals based on media vehicle they are assigned to

  • Maintain professional attitude and good working relationships with peers, team counter parts, vendors, media system representatives, and, at times, client contacts

  • Demonstrate working knowledge of all media systems

  • Have specific client assignments and accurately meet all requirements necessary to execute or fulfill client approved media plans

  • Demonstrate good skills in written, verbal, and interpersonal communications, diligently attend to details, follow-through on all business requests, and understand sense of urgency

  • Demonstrate the ability to appropriately communicate with and understand the functions of internal and external partners (i.e. creative agencies, ReSources, vendors, etc.)

  • Fully understand current Agency objectives

  • Maintain a positive attitude


    BROADCAST TRAFFIC LIAISON RESPONSIBILITIES:



    • Routinely reviews buy specifications provided by their Clients--- media teams and fully understands expectations

    • Partners with Clients--- creative agencies for the exchange of information regarding scheduling/posting instructions and shipment of materials to vendors

    • Utilizes proprietary media system to view commercial units loaded by media teams under specific client estimates. Based on those units, the Broadcast Traffic Liaison issues traffic instructions via media system, directly to broadcast vendors, providing information regarding correct creative messaging to be aired during specific programming.

    • As necessary, responsible for managing commercial duplication and shipment of creative assets to broadcast vendors. Involves providing production estimates for client submission and approval, submitting purchase orders to commercial duplication facility, and reconciling invoices.

    • Confirms delivery of traffic instructions and commercial materials

    • Provides media usage to creative agencies for commercial talent payment schedules

    • Maintains system records on creative data necessary for media and financial purposes

    • May be required to assist Bill/Pay Liaison during invoice reconciliation process

    • Must comply with Sarbannes-Oxley rules

    • May be required to participate in system enhancement testing or training

      Keywords: North Bridge Staffing, Chicago, Broadcast Traffic Liaison-Entry Level Advertising, Advertising, Chicago, Illinois

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