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VP/Director of Creative Strategy Lead

Company: Advertising & PR, Chicago, IL
Location: Chicago
Posted on: July 14, 2018

Job Description:

Job Description

A Vice President/ Director of Creative Strategy at Company has the following responsibilities, which are broken into three distinct categories: Creative strategy responsibilities Advocate for Performance Creative for an assigned portfolio of Performance Creative clients Business Development and Solution Evolution 1. Creative Strategy Role:

Creative Strategists are responsible for working with both the client and the cross-functional agency team to develop impactful creative, thorough, comprehensive and executable creative testing and measurement plans, actionable creative insight gained through analytics and proactive and innovative thinking (as it pertains to creative).

The following are the responsibilities for the creative strategy role: Working with other agency functional teams (Analytics, Vertical Strategy, Media, Client Services) and acting as the coordinator/ integrator between those teams and the Company Creative teams Lead the development of creative test planning and roadmaps, including coordinating with other agency teams (Analytics, Media) to ensure the sound execution and measurement of test plan recommendations Utilize insight tools (e.g., M1 Insights Platform, social listening tools, search/ key word analysis, etc.) to develop meaningful audience insights that drive relevance into Company’s creative executions Work with Company Creative teams to ensure creative product is on strategy and aligned with client expectations Providing creative strategic support for the account management teams and their Performance Creative accounts The ideal candidate for this position must understand how businesses, brands and their customers interact, with a knowledge of the rapidly evolving role that data and technology play in this relationship. Creative Strategy team members will be trained in the use of Company insight generation tools (e.g., M1, social listening tools, etc.)

2. Performance Creative Advocate

This set of responsibilities is meant to provide PC with a senior strategic representative to our clients in order to reinforce the value that we bring to them. For the assigned portfolio of Performance Creative clients, the responsibilities will be: Understand the ‘macro’ challenges the clients are facing Determine how Performance Creative can help solve those problems (for example): Better performing communications Channel optimization (offline to online, multi-channel, etc.) Better integration with Brand agency Work with the PC creative teams to translate client challenges and express our POV Operate as a PC solutions architect, integrating various Company services (customer strategy, analytics, media, data, research, studio, development, etc.) into the creative product Be the senior and strategic voice of Company Performance Creative in key client presentations and discussions. Advocate for the value PC is generating for the client’s business Advocate for PC within Company account leadership, representing the interests of PC internally 3. Business Development and Solution Evolution

The Creative Strategy role also includes participation (including leadership roles) with new business pitch development. Performance Creative is included in a significant number of new business pitches at Company. In some cases, PC is a component in a larger set of capabilities sought in the RFP. In those cases, Creative Strategy plays a team member role developing a defined section of the larger RFP. In other cases, PC is the main or sole Company capability being pitched. In those cases, Creative Strategy typically plays a leadership role, working with the Company Sales Lead to coordinate the response.

Finally, our PC capability/ solution needs to be continuously evolving to meet client demands. Creative Strategy works with other members of the PC management team and the Company Solutions team to help a.) define the evolved capability and b.) craft the story (capabilities presentation) that describes the capability. We are further responsible for the creation and publication of Company Intellectual Property (i.e., white papers, blog posts, conference presentations).

Qualifications 10+ years direct and digital marketing strategy experience, with a focus on direct response and ROI. Demonstrable experience successfully selling integrated marketing solutions to C-level audiences in B2C and B2B organizations. Experience in an agency or marketing capacity in multiple of the following industries: financial services, insurance and wealth management, consumer electronics, B2B high-tech, CPG/retail, travel, media and entertainment, health care, pharma/life sciences, and non-profit. Thorough understanding of current trends and capabilities in digital media and UX development, including responsive design/mobile first, UX/conversion optimization, content strategy and development, front-end web development, paid social media and emerging trends in addressable media. Experience working with analytic teams, ability to interpret results and develop meaningful and actionable insights. Proven leadership abilities and experience managing cross-functional teams. Strong writing, presentation and client-facing communication skills (presentation samples may be requested) Good multi-tasking, networking, time management and interpersonal skills. Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude

Keywords: Advertising & PR, Chicago, IL, Chicago, VP/Director of Creative Strategy Lead, Advertising, Chicago, Illinois

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