Director of CX Research & Insights
Company: Epsilon
Location: Chicago
Posted on: January 15, 2021
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Job Description:
Company DescriptionEpsilon is the leader in outcome-based
marketing. We enable marketing that's built on proof, not promises.
Through Epsilon PeopleCloud, the marketing platform for
personalizing consumer journeys with performance transparency,
Epsilon helps marketers anticipate, activate and prove measurable
business outcomes. Powered by CORE ID, the most accurate and stable
identity management platform representing 200+ million people,
Epsilon's award-winning data and technology is rooted in privacy by
design and underpinned by powerful AI. With more than 50 years of
experience in personalization and performance working with the
world's top brands, agencies and publishers, Epsilon is a trusted
partner leading CRM, digital media, loyalty and email programs.
Positioned at the core of Publicis Groupe, Epsilon is a global
company with over 8,000 employees in over 40 offices around the
world. For more information, visit epsilon.com. Follow us on
Twitter at @EpsilonMktg.Job DescriptionEVP (Employee Value
Proposition)Epsilon is seeking a Director of Research & CXi to lead
our research practice across primary and secondary research. This
person will be tip of the spear for driving Epsilon's multi-billion
dollar growth and our clients' business objectives equally with
ownership of scaling Epsilon's customer experience research
practice. This is a diverse position that is responsible for
growing our research partner base, establishing the research
strategic agenda, modernizing our go to market, and executing
data-driven research for internal Epsilon needs and client
projects. This position will report into the SVP of CRM and
Loyalty-CX Strategic Consulting.Come join our amazing team and work
alongside some of the best and brightest CX practitioners in the
business. You'll find startup-like scrum teams, opportunities to
collaborate, consumer-style innovation, and the opportunity to
enable great experiences to millions of consumers. Your work will
matter - at scale.Sample Projects Conduct research to create
personas, attitudinal segments, and journey maps for a retail bank
Identify experience gaps and needs in path to purchase for DTC
insurance carrier Create, disseminate, and deliver recurring
industry and competitive reviews for executives in a Quick Serve
Restaurant chain Partner with Loyalty Strategists to assess and
score loyalty programs and CX for a specialty retailer Partner with
Loyalty Strategists to identify and test loyalty program earn and
burn features and benefits using Epsilon consumer data and 3rd
party online communities for qual Compile loyalty, marketing, and
promotional trends from a variety of free and paid sources on a
recurring basis and disseminate findings to broad stakeholder base
Create a research plan to identify, design, test, validate, and
pilot a new direct to consumer value prop for a CPG firm across
quant and qualKey Responsibilities
Keywords: Epsilon, Chicago , Director of CX Research & Insights, Executive , Chicago, Illinois
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