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Social Media Manager

Company: Thank God It's Natural
Location: Chicago
Posted on: January 15, 2021

Job Description:

JOB TITLE:--Social Media ManagerREPORTS TO:--Director of Brand MarketingDIRECT REPORTS:--Social Media CoordinatorLOCATION:--- Chicago, IL
SUMMARY:tgin is looking for a Social Media Manager to define, build, and oversee our brand social media strategy while cultivating and nurturing our online community. The ideal candidate will have a digital-first approach and the ability to be nimble and juggle various projects that change in real time. Attention to detail and the ability to both see the big picture and execute day-to-day activations is a must as social media is a critical piece of our brand and connection to our community. A pulse on what is happening in the industry, digital space and beyond is of utmost importance. This role will oversee one (2) Social Media Coordinators and (1) Social Customer Customer Support Specialist.
RESPONSIBILITIES:
Campaigns, Media and Planning 30%

  • Create and manage an always-changing social media content calendars including, but not limited to Facebook, Instagram, Twitter, Pinterest, LinkedIn, and emerging platforms
  • Interpret brand pillars, goals, and campaigns and adapt to a monthly and yearly social media planning and activation calendar that embodies the tgin brand and visual aesthetic
  • Partner with the Director of Brand Marketing to develop and execute best-in-class 360 programs and content in alignment with key stakeholders and cross-functional partners including product development, education, sales, and e-commerce
  • Maintain an ---always on--- evergreen level of exposure and support across all brand objectives including retailers, partners, influencers, UGC, branded content, DTC e-commerce, education, testimonials, ratings and reviews, etc.
  • Oversee strategy for UGC across all social and digital channels
  • Develop and own briefs to prep and inspire the design team (in-house, freelancers, and partner agencies) to create engaging, on-brand, and meaningful content
  • Work with appropriate cross-functional teams to brief and source copy points and edit accordingly for each channel
  • Assist in the management and execution of paid social strategy and campaigns in cross-functional partnerships with our brand, media, and digital teams
    Community Management 20%
    • Become a tgin brand and product expert
    • Act as the first touchpoint and voice of the tgin brand across all owned and organic social channels in a way that ensures a positive community and client experience
    • Support the Founder & CEO---s social media channels as needed
    • Partner with Client Care, Education, and Product Development teams on the development of customer service guidelines, FAQs, and pre-approved responses and processes to monitor, maintain, and strengthen client communications in line with the brand---s voice and personality
    • Ensure the flawless execution of response times and content delivery in an authentic brand voice
    • Oversee and manage internal documentation of social media best practices, including a coverage plan, and guidelines for distribution to Brand Marketing, Ecommerce, Sales, and Education team
    • Develop ---in-the-moment--- content (i.e. cover social live for special events, photo shoots, etc.) to compliment pre-planned content
      Strategy & Reporting 30%
      • Define and oversee social media strategy inclusive of campaigns and partnerships across all channels with the objective of channel acquisition and engagement
      • Partner with Brand Marketing and cross-functional teams to establish and standardize KPIs (e.g., EMV, social following, engagement, etc.) and re-evaluate or audit for new metrics when needed; provide learnings to share insights and facilitate best practices across brands
      • Own and provide monthly, quarterly, and yearly analytics reports and summarize highlights for channel health, audience growth, engagement, and DTC ecommerce traffic and sales
      • Track and monitor KPIs in real-time to optimize and pivot strategies, tactics and content development
      • Utilize social listening to synthesize ongoing trends, test-and-learn, monitor competitive brands, and report on quantitative findings from tgin---s social media community to inspire new campaigns
      • Stay abreast of algorithmic changes and social platform updates; be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs
      • Regularly review the social and digital work of our competitors and industry leaders to constantly stay at the forefront of digital trends; Communicate a ---social of the union--- to senior leadership and share trends in social media tools, applications and strategy
      • Support cross-functional partners in Ad-hoc reporting and data analysis as-needed

        QUALIFICATIONS
        • 4 year bachelor degree from an accredited college or university
        • 5-7 years of previous social media and/or creative content marketing experience in the beauty industry required
        • Proven ability to problem solve and experience in managing and growing brands
        • Must be willing and available to work in ---real-time--- and after business hours---including evenings, weekends and holidays---with an always on approach across all social media channels
        • Must have experience working with a design or creative team, agency partners and/or freelancers
        • Strong understanding and interest in current and upcoming beauty market trends and the cultural landscape, with the ability and desire to seek out new ideas and approaches that align with the tgin brand
        • Naturally curious and an idea generator---ability to brainstorm new ways to bring the brand to life on social media
        • Elevated creative eye and aesthetic; strong creative vision and skills in photo, video and design
        • Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities
        • Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive
        • Excellent written, verbal, presentation, and project management skills
        • Photography and video editing skills are a plus
        • Working knowledge of Adobe Suite including Lightroom and Photoshop is a plus
        • Experience with Google Analytics, Tribe Dynamics, Dash Hudson, and other similar platforms is a plus--

Keywords: Thank God It's Natural, Chicago , Social Media Manager, Executive , Chicago, Illinois

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