Marketing Manager (Financial Services)
Company: Epsilon
Location: Chicago
Posted on: January 15, 2021
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Job Description:
Company DescriptionEpsilon is the leader in outcome-based
marketing. We enable marketing that's built on proof, not promises.
Through Epsilon PeopleCloud, the marketing platform for
personalizing consumer journeys with performance transparency,
Epsilon helps marketers anticipate, activate and prove measurable
business outcomes. Powered by CORE ID--, the most accurate and
stable identity management platform representing 200+ million
people, Epsilon's award-winning data and technology is rooted in
privacy by design and underpinned by powerful AI. With more than 50
years of experience in personalization and performance working with
the world's top brands, agencies and publishers, Epsilon is a
trusted partner leading CRM, digital media, loyalty and email
programs. Positioned at the core of Publicis Groupe, Epsilon is a
global company with over 8,000 employees in over 40 offices around
the world. For more information, visit epsilon.com. Follow us on
Twitter at @EpsilonMktg.Job DescriptionWhat's the role?The
Marketing Manager, Verticals will serve as a key player in
building, deploying and scaling marketing strategies that will
differentiate our Epsilon vertical solutions in the market.
Vertical industries span across restaurants, retail, financial
services, CPG, healthcare, travel, etc. This role will be
responsible for financial services marketing.This individual will
be responsible for building and deploying integrated marketing
plans that support vertical growth. In collaboration with business,
product and sales leaders, this role will help define the strategy
and differentiators that resonate with and reach our defined target
audiences.The Marketing Manager, Verticals will combine an
understanding of marketing in specific vertical industries with
knowledge of the market conditions and competitive landscape.
Working closely with sales and various marketing functions, the
role will develop an integrated and scalable program mix that takes
an account-first approach and is optimized to performance across
different marketing channels.We're looking for someone with
background in creating effective content and account-based
strategies tailored to marketers that wants to bring new ideas to
life to grow the business.The candidate must also have a proven
ability to develop and execute go-to-market strategies, value
propositions, sales enablement collateral and thought leadership
content. This role will be an expert in Epsilon solutions, our
clients and their buying criteria, and will leverage that knowledge
to create compelling experiences that drive engagement, clarity and
growth.The role will be working in a collaborative environment
across Epsilon with experts who know the vertical industries
well.Principle Duties and Responsibilities:* Serve as the liaison
between Business leadership, Sales, Product and Marketing to plan
and implement vertical go-to-market stories that help marketers
achieve their goals through our differentiated capabilities* Create
revenue-driving programs that are tailored to key accounts shared
across sales and product teams* Manage and deliver the marketing
performance narrative for the vertical with continuous assessment
of what's working and not working to optimize performance* Act as a
subject matter expert for Epsilon's vertical offerings to develop
impactful messaging that features cross-company positioning*
Execute Account Based Marketing programs, account research and
planning, as well as measurement and reporting* Evolve the presence
of the verticals on our websites* Conduct market research and
benchmarking, gain customer feedback and gather competitive
insights* Establish and maintain consistent messaging throughout
communications, promotions and virtual events* Collaborate with
marketing leadership, product managers and each of our channels to
develop agile marketing plans* Develop the strategy and collaborate
with the marketing team to implement integrated marketing and
advertising campaigns that drive demand for vertical solutions* Be
flexible and collaborative with other areas of the Epsilon business
that are crucial to the success of the programs we developLet's
Talk About Who You Are:* Located in Chicago* Bachelor's Degree from
a 4 year college or university* 5+ years of vertical or product
marketing experience, ideally with fast-moving marketing services,
enterprise SaaS companies or advertising technology* Excellent
verbal and written communication skills; ability to work with and
present to all levels and functions of the organization* An
entrepreneurial attitude with start-up mentality and the ability to
be flexible* High degree of professionalism and demonstrated
history of building relationships with various levels across an
organization* Attention to detail and an eye for quality, along
with a strong ability to grasp and translate technical capabilities
into benefits* The ability to proactively collaborate with remote
contributors and stakeholders efficiently and effectively*
Creative, resourceful, results-oriented and collaborative team
player* Highly organized with good follow through capabilities*
Strong proficiency in MS Office, especially PowerPoint and Excel*
Workfront, Hubspot, or Salesforce experience
beneficialQualificationsAdditional InformationGreat People, Deserve
Great BenefitsWe know that we have some of the brightest and most
talented associates in the world, and we believe in rewarding them
accordingly. If you work here, expect competitive pay,
comprehensive health coverage, and endless opportunities to advance
your career.Epsilon is an Equal Opportunity Employer. Epsilon's
policy is not to discriminate against any applicant or employee
based on actual or perceived race, age, sex or gender (including
pregnancy), marital status, national origin, ancestry, citizenship
status, mental or physical disability, religion, creed, color,
sexual orientation, gender identity or expression (including
transgender status), veteran status, genetic information, or any
other characteristic protected by applicable federal, state or
local law. Epsilon also prohibits harassment of applicants and
employees based on any of these protected categories.Epsilon will
provide accommodations to applicants needing accommodations to
complete the application process.For San Francisco Bay and Los
Angeles Areas: Epsilon will consider for employment qualified
applicants with criminal histories in a manner consistent with the
City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
and San Francisco Police Code Sections 4901-4919, commonly referred
to as the San Francisco Fair Chance Ordinance.Applicants with
criminal histories are welcome to apply.#LI-HA1
Keywords: Epsilon, Chicago , Marketing Manager (Financial Services), Executive , Chicago, Illinois
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