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Product Marketing Director, Business Messaging

Company: Facebook
Location: Chicago
Posted on: January 15, 2021

Job Description:

Facebook is making a major investment to empower businesses to communicate with customers through our messaging channels (WhatsApp, Messenger, and Instagram Direct). Messaging has fundamentally changed communication between people. We are now poised to drive that same change for when people communicate with a business. This will require a major transformation of how businesses think of customer service and the tools that they use for them. This role will drive thought leadership on how we build tools that enable businesses to transform, and how businesses can take advantage of these new ways of connecting.
Facebook seeks a Product and Marketing leader who is knowledgeable and passionate about B2B products, specifically for customer relationship management and messaging ecosystems. This role will drive the launch and growth of products that helps businesses of all sizes grow and connect with their customers. It is a very global mandate. The ideal candidate will have experience with and strong opinions on B2B products, with a deep understanding of industry competitive landscape, trends, and business models. She or he must have experience effectively collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring marketplace products to market. Excellent analytical and communication skills and comfort with ambiguity are a must. This is a full-time position.

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on Business Messaging and Customer Relationship Management solutions
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
  • Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for businesses, globally
  • Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
  • Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products
  • Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
  • Drive product adoption and usage rates by supporting market facing programs and effective product launch support
    • BA/BS degree
    • 12+ years of professional experience in technology, strategy consulting or marketing related fields
    • 5+ years experience leading teams in a management capacity
    • Quantitative analytical experience
    • Experience synthesizing analysis and communicating concepts
    • Experience collaborating with cross-functional teams to drive results
      • MBA degree
      • Experience in a start-up environment
      • Experience working in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Keywords: Facebook, Chicago , Product Marketing Director, Business Messaging, Executive , Chicago, Illinois

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