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Global Brand Director

Company: Jones Lang LaSalle Incorporated
Location: Chicago
Posted on: February 25, 2021

Job Description:

We're JLL-a leading professional services and investment management firm specializing in real estate. We shape the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. As a Fortune 500 company, we help real estate owners, occupiers and investors achieve their business ambitions. We have operations in over 80 countries and a global workforce of over 92,000 individuals. We believe a diverse and inclusive culture is one where everyone succeeds. That's why we're committed to creating an environment where we all feel welcomed, valued and empowered to achieve our full potential. Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a "perfect" candidate. JLL is a place where everyone can grow no matter how they identify or what background they bring with them. If you're a leader of any level or experience and this job description resonates with you, let's talk.-- What this job involves We are seeking a strategic and creative Global Brand Director who can elevate the impact of our brand worldwide and support our transformation towards a technology enabled company who shapes the future of real estate for a better world. The Global Brand Director will have extensive experience in all aspects of brand management, with strong and proven capabilities in brand insight, analytics, measurement and proposition development within well-known international B2B companies and will have a blended in-house and agency background. This hands-on role oversees brand strategy, messaging, positioning, research and measurement for the Masterbrand and our extended sub brand portfolio. In addition, the role will lead our global creative services team and wider agency eco-system to deliver distinctive and consistent creative excellence across all touch points. Reporting to the Global Head of Brand & Communications, this is a unique opportunity to drive the perception, reputation and creative impact of a highly successful and progressive purpose driven brand. Leading a 10-person team the brand leader will be expected to develop and nurture talent while being results-focused and able to quickly build credibility with stakeholders externally and internally. The leader will have a strong planning, analytical and ROI mindset, able to turn data insights into clear, concise and creative communication recommendations that drive growth and shift perceptions. They will be naturally curious and customer centric; constantly seeking out brand gaps and how to close them. Ideally, you will be experienced in developing and embedding brand purpose messaging internally and externally. The role will be located in the UK or US. Key Accountabilities

  • Drive global brand strategy for JLL, using research and insights to inform positioning and messaging to key audiences.
  • Lead the global brand survey program; agency management, data interrogation, measurement and recommendations
  • Through insight, make recommends for multi-channel communication campaigns that support the business strategy and brand ambition
  • Refresh, update and manage all aspects of brand guidelines and work across the broader marketing function to ensure compliance and consistency
  • Manage relevant agency relationships and lead internal/external creative and planning resources
  • Partner closely with the Global Head of Brand & Communications to elevate the brand vision and ensure creative application of JLL's brand voice across all external channels and assets
  • Launch multi-channel purpose driven brand campaigns in collaboration with creative and content teams
  • Provide cross-functional leadership to ensure consistent and cohesive brand expression across the company
  • Define and own brand performance metrics (awareness, relevance, consideration, preference etc) and develop strategies to support this data and uncover actionable insights that drive in-market brand programs
  • Assess current team, tools, and ways of working to lead a high performing integrated global brand and creative services team
  • Support the business to bring together a common approach for product naming and brand development, inclusive of all sub brands and branded products
  • Collaborate across the business with regional and global marketing teams to develop and execute creative excellence across our platforms and assets
  • Create a centralized hub for brand research and tracking studies in partnership with NPS and customer experience teams (incl. survey design for brand and campaign tracking, and other primary research as needed)
  • Standardize and scale brand measurement guidelines to be used cross-functionally across the organization
  • Discover additional external partnership opportunities that align with desired brand attributes to showcase JLL's purpose driven messages
  • Develop cross-functional content timeline to visualize and manage cadence of key brand and sub-brand programs and campaigns (incl. editorial timeline for website / social teams)
  • Work with sales and functional teams across the organization to embed purpose led brand and messages into our pitch collateral and internal messages Key requirements
    • 10+ years' experience in brand strategy, measurement
    • Bachelor's degree required. MBA strongly preferred.
    • Proven brand management experience in large multinational B2B corporate setting
    • Brand agency and in-house experience required
    • Agency and vendor management experience Sound like you? To apply you need to be:
      • A talented storyteller- with a proven track record for creating compelling, actionable, and measurable brand strategies.
      • Commercially astute- quickly recognizes the different levers to pull to drive growth and increase productivity
      • Strategic and critical thinking- exhibits strong levels of insight and has a reputation as a forward thinker. Translates broad corporate strategies into clear, actionable objectives for the team to execute on.
      • Transformational leadership - leads change with energy and resilience to propel the business forward; has the courage to make difficult decisions and take calculated risks.
      • Collaborative, hands on, and influential leader - persuasive yet instills confidence among stakeholders; proven leadership and coaching experience that fosters an environment of inclusion, problem solving, and attracts and retains superior talent.
      • Cultural alignment - unwavering ethical standards; drives excellence and innately collaborative.
      • Exemplary executive presence - has the gravitas and sophistication to appropriately influence both internally amongst the JLL Leadership team and as a leader in the external market.
      • Innovative-inquisitive, challenges status quo, thinks outside the box.
      • Operates with a sense of urgency.
      • Demonstrated experience leading large-scale organizational brand campaigns and initiatives.
      • Global agility - works effectively across cultures and JLL businesses to establish relationships adapting style and approach as needed; comfortable navigating ambiguity.
      • Superb written, digital and verbal communication skills; ability to tell bring disparate audiences together around an inspiring story and compelling messages. What you can expect from us We succeed together-across the desk and around the globe and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success. Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay. We can't wait to see where your ambitions take you at JLL. Apply today! #LI JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For additional details please see our career site pages for each country. For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here . Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL. Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment. Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest. Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities.-- Only job-related convictions will be considered and will not automatically disqualify the candidate. California Residents only If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information.--If you are viewing this on a mobile device you may want to view the CCPA version on a larger device. Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Posted 3 Days Ago Full time REQ131406 About Us JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $18.0 billion, operations in over 80 countries and a global workforce of more than 93,000 as of December 31, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

Keywords: Jones Lang LaSalle Incorporated, Chicago , Global Brand Director, Executive , Chicago, Illinois

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