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RMHC Marketing and Communications Director

Company: McDonald's Corporation
Location: Chicago
Posted on: February 25, 2021

Job Description:

RMHC Marketing and Communications Director RMHC Marketing and Communications Director McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don't meet every single requirement! Job Description
The Ronald McDonald House Charities (RMHC) Marketing and Development team is responsible for the development and execution of the organization's global marketing and fundraising strategies. Within that area of responsibility, the team is responsible for an average annual Global revenue of $60 million. Revenue and in-kind donations are secured through an array of tactics including: major gift acquisition and stewardship; individual donor campaigns; planned gift solicitation; foundation grants; corporate and supplier partnerships; McDonald's facilitated fundraising activities and cause related marketing campaigns.We are looking for a dynamic Director will oversee--the--brand--compliance, consistency, positioning and communication across the entire RMHC Chapter system throughout 62 countries and regions. This person will also build the brand strategy and guidelines while serving as a brand consultant for the individual Chapters. In addition, the team executes Global tactics that support and increase awareness for the brand and the RMHC mission. Global tactics include: planning, development and implementation across paid, owned and earned media; digital and social media content and campaign creation; public relations; crisis communication; print advertising; content management across the rmhc.org website; and corporate marketing activation. The team also manages the interface between RMHC and the McDonald's Global/U.S. marketing and communications relationships to ensure continuity and promote co-brand building.The core purpose of this role is to lead the development, execution and communication of comprehensive integrated marketing and communications strategies that build awareness, create engagement opportunities, drive donations and cultivate an understanding of the RMHC Brand within the marketplace and the general public.In this role, you will also:

  • Conduct analyses and identify trends in marketing & communications standard methodologies to determine the best means to engage donors making recommendations to the Chief Marketing & Development Officer and cross functional teams.
  • Lead the development of holistic, integrated and strategic marketing & communications plans-executing the appropriate tactics that preserve, protect and enhance the Brand, promote fundraising objectives, ensure alignment and help achieve results to benefit the Global system.
  • Develop change management plans to evolve the system to future-state of digital infrastructure and engagement, as well as to continue to evolve the brand.
  • Contribute to cultivating a culture of continuous learning, experimentation and ongoing evaluation and improvement.
  • Work with McDonald's Global Marketing, US Marketing, and Global Impact Teams to create a phased, proactive integrated marketing and communication strategy in support of key revenue streams and awareness-building initiatives as outlined by the RMHC Impact Strategy, including tactical plans to move people from passive appreciation to active support of the Charity's mission
  • Scope, support and assign necessary resources to deliver strategic campaigns.
  • Oversee the business analytics and evaluation of KPIs and measurements related to all marketing and communications supported initiatives.
  • Provide leadership point-of-view, build strong relationships and foster teamwork among local Chapters, RMHC colleagues, agencies and donor partners.
    Qualifications
    • Bachelor's degree in a related field, such as marketing, communications, with experience in fundraising strategy.
    • Relevant professional experience in integrated marketing, communication and/or fundraising.
    • Proven results in developing and implementing marketing and communications strategic plans.
    • Demonstrated ability to work on multiple projects simultaneously while managing deadlines.
    • Specialized experience-for example, working with an affiliated/franchised organizational structure.
    • Exceptional verbal and written communication skills.
    • Energy and passion for the RMHC mission.
      Additional Information
      McDonald's is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Nothing in this job posting or description should be construed as an offer or guarantee of employment. McDonald's Corporation and McDonald's USA, LLC (the "Company") are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, including any corporate-owned restaurant, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting.supportteam@us.mcd.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company or at a McDonald's corporate-owned restaurant to which you are applying.

Keywords: McDonald's Corporation, Chicago , RMHC Marketing and Communications Director, Executive , Chicago, Illinois

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