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Director, Integrated Planning

Company: TC Industries Of Canada Company
Location: Chicago
Posted on: February 25, 2021

Job Description:

The Director, Media Planning brings Creative Media to life by designing, presenting, and overseeing our agency's client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). Working "full stream" (up and down), the Director, Media Planning is an always-on role that is part of all important client activity. They collaborate with a core team that also includes Account, PM, Analytics, and Creative. The Director, Media Planning is responsible for bringing holistic, innovative, and creative thinking to our work. Responsibilities

  • Co-develop brief with Account, kicking off and leading Activation team to write data-driven, innovative, and creative media recommendations
  • Partner with Analytics Lead for plan framework and measurement approach
  • Present recommendations to clients, including senior clients
  • Lead internal teams through activation of approved recommendations through close partnership with internal Project Management team
  • Actively engage in optimizations, testing, and key reporting initiatives
  • Build and maintain client flowcharts
  • Merchandise the agency through quality assurance and enthusiasm for our work
  • Author cross-channel POVs for clients and for the agency
  • Travel up to 10% Qualifications, Education & Experience
    • 8+ years agency experience in media or planning role
    • Unwavering client and team strength, with natural ability to build widely-felt trust and rapport
    • Tireless and impeccable communication with internal and external teams, driving for big picture comprehension and clarity of roles and tasks across all team members
    • Excellent listening and critical thinking skills to understand diverging opinions and ideas from SMEs, ultimately making the right call for a client
    • Consumer empathy that translates into highly engaging and high performing work when deployed in market
    • Proven ability to spot the need to pull in other team members for help and for depth, with the humility to act on it and share the spotlight appropriately
    • Ability to inspire, deliver, nurture, and celebrate innovation and creativity
    • Celebrating success widely and giving needed feedback to individuals directly, diplomatically, and decisively
    • Confidence to command a room to ensure strategy is heard and aligned on by all parties

Keywords: TC Industries Of Canada Company, Chicago , Director, Integrated Planning, Executive , Chicago, Illinois

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