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Demand Generation Manager, Direct

Company: Morningstar Credit Ratings, LLC
Location: Chicago
Posted on: February 25, 2021

Job Description:

The role is responsible for ideating, strategizing, planning, executing, and managing integrated marketing campaigns to drive pipeline aligned to Morningstar business units. This role requires working cross-functionally across the Marketing organization, Sales, Business Development, Customer Success, Partner, Product, and other teams. You will play a strategic, consultative role by providing rationalization and guidance to Marketing on prioritizing and devising campaign plans while executing them with regular oversight and reports on progress. You must be able to analyze data, identify trends and make data-driven decisions. The ideal candidate will have a proven track record of delivering strategic, ROI-driven lead generation programs that materially impact the bottom line.Responsibilities--- Build strategic campaigns to meet pipeline goals for new and existing business with a focus on persona and industry
--- Responsible for the coordination, scope, and identification of resources needed to execute marketing programs designed to drive awareness, increase demand, and generate pipeline
--- Oversight and coordination of business unit marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiencies
--- Work cross-functionally with various departments to execute integrated marketing campaigns
--- Ensure all programs are adhering to goal setting, ROI, and delivery of success
--- Serve as a consultant in the development of content marketing and thought leadership programs and materials, and oversee all promotional planning in support of these programs
--- Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration
--- Partner with field marketing teams to support virtual and on-site events and webinars with strategic campaign planning, promotion, execution, and follow-up.
--- Provide leadership for other marketers and campaign managers by sharing best practices and providing strategic guidance
--- Provide and collect feedback to/from all stakeholders throughout campaign processRequirements:Knowledge, Skills And Experience--- 5+ years' experience in SaaS B2B marketing with a strong emphasis on direct marketing and demand generation
--- Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of exceptional achievement in demand generation programs for high-tech B2B companies
--- Strong project management skills and ability to use data to guide decision-making and resource allocation
--- Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously
--- Highly strategic, consultative player who can plan (think) and execute (do)
--- Ability to think outside of the box and innovate the art of marketing
--- Proven track record managing multiple priorities with cross-functional teams
--- Ability to articulate and present plans to sales leaders and executives--
--- Bachelor's degree or equivalent work experience
--001_MstarInc Morningstar Inc. Legal Entity Posted 2 Days Ago Full time REQ-018956 About Us How to Apply for a Job at Morningstar Step 1 When you find a position you're interested in, click the 'Apply' button. Please fill out this form completely, attaching your resume and cover letter in the approved format. Read the job requirements carefully and make sure to attach writing or design samples as required. Applicants must submit their resume and other information through our corporate website to be considered for a job at Morningstar. No phone calls, please. Step 2 You will receive an email notification to confirm that we've received your application. Step 3 If you are called in for an interview, a representative from Morningstar will contact you to set up a date, time, and location. Be prepared for a rigorous interview process. To make sure you're a good fit for Morningstar and we're a good fit for you, we'll schedule time for you to meet with multiple staff members at all levels of the company. Expect to return for multiple interviews as part of the process. A representative from Morningstar will contact you with the results of your interview-either with a job offer or to let you know our plans for the position. Applicants With Disabilities Who Need Accommodation Morningstar is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 312 384-3900 or email AskHR@morningstar.com --and let us know the nature of your request and your contact information. Please note:

  • We only accept calls from applicants who need accommodation related to a disability. Please, no calls with unrelated questions or requests.
  • Please be sure to include the title and location of the open position you're interested in when you leave a message. US Applicants: Morningstar is an E-Verify program participant. Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants. We make all employment decisions-including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters-without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct.

Keywords: Morningstar Credit Ratings, LLC, Chicago , Demand Generation Manager, Direct, Executive , Chicago, Illinois

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