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E-COMMERCE DTC DIRECTOR

Company: CTI Education Group
Location: Chicago
Posted on: February 25, 2021

Job Description:

Job Description - E-Commerce DtC Director (21001212) E-Commerce DtC Director - 21001212 Organization : GOOSE ISLAND BREWERY Primary Location : United States-Illinois-Chicago-Goose Island Beer Company Schedule : Full-time Job Type : Permanent Posting Date : Feb 1, 2021 Job Description When you join our team, you're contributing to our dream of a more open-minded world connected through beer. At Goose Island Beer Company, it's our mission to brew beers worthy of conversations, debates and celebrations. It's our people and our culture that help us achieve that. Together, we roll up our sleeves, we make big plans, and we do it right or make it right. Since our beginning in 1988, Goose Island made a commitment to Chicago to be a leader in the community. We've had the privilege and opportunity to expand outside of our neighborhood over the years. If you have the grit to stand behind community, creativity, and making great beer, we encourage you to apply. We hope to toast a few pints with you soon. Goose Island and Virtue Cider are looking for an E-Commerce Direct-to-Consumer (DtC) Director who will help to shape how people buy, experience, and receive our products in an environment where alcohol sales online are poised for unprecedented growth. This person will build relationships with our customers via our digital properties (e.g., website, social, email, apps, etc.) and develop a best-in-class program that promotes our products, merchandise, and clubs. We are seeking someone who can help us build and optimize our digital products using the latest technologies and data-driven methods. This role will be the engine fueling our DtC strategy, end-to-end business management, and overall e-commerce growth with a focus on defining, creating, and evolving the consumer experience.-- --- Develop and drive an e-commerce strategy consistent with the company's long-term goals that promotes our products, merchandise, and clubs.
--- Collaborate with our marketing, sales, and operations teams on a direct-to-consumer program that supports the portfolio strategy, plans and budget to achieve goals.
--- Build, optimize and execute on cross-channel digital strategies that expand customer acquisition and retention and meet business objectives.--
--- Oversee brand's digital shelf (product description and imagery on retailer sites, third-party marketplaces, mobile apps, company websites, and other eCommerce channels).
--- Create reports and actionable insights from marketing technology and SEO tools.
--- Analyze and track growth forecasts and report on performance providing key insights and actions to cross-functional teams and leadership.
--- Oversee one direct report (E-Commerce Manager).
--- Manage and develop vendor and agency relationships that help create a positive consumer experience.
--- Stay up to date on new or emerging trends within online shopping space.-- Job Qualifications --- Bachelor's degree in e-commerce, marketing, business, or related field.
--- At least 5 years of experience of e-commerce and direct-to-consumer experience required, alcohol beverage industry strongly preferred.--
--- Experience with digital and omnichannel strategy, as well as performance digital marketing channels, including email, social, performance media, and SEO.
--- Understanding of how to leverage digital analytics insights to optimize business outcomes and effectively communicate and present on those insights to drive actions.
--- Ability to manage relationships and expectations of multiple stakeholders and departments.
--- Familiarity with emerging e-commerce, loyalty, and SMS/Text marketing platforms (Shopify & Squarespace, ShipBob, Chatitive, Mailchimp, etc.).
--- Familiarity with tools and technologies relevant to compliance and fulfillment (Vinoshipper and ShipCompliant a plus).
--- Core understanding of optimizing UX/UI interface.
--- Strong analytical skills and demonstrated ability to think strategically.
--- Passion for or interest in craft beer wine, or cider a plus. As a leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation to complete the application process, please contact us at CraftPeople@thehighend.beer

Keywords: CTI Education Group, Chicago , E-COMMERCE DTC DIRECTOR, Executive , Chicago, Illinois

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