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Senior Marketing Manager (Global Beauty Brand)

Company: The Talent Magnet
Location: Chicago
Posted on: February 25, 2021

Job Description:

Privately Owned Beauty Company in Chicago is actively seeking a Senior Marketing Manager to join their team!?* This an exciting position that combines elements of "traditional" Brand Management, Global Marketing + Consumer Engagement roles more commonly seen elsewhere *RESPONSIBILITIES:* Drive brand growth by owning brand vision and direction, developing consumer engagement strategies, acting as the global brand proprietor, and leading key brand growth initiatives.* Develop the global communication strategy for the portfolio (imagery, digital, point of sale) consistent with the brand's identity* Set and achieve annual KPIs to improve brand health metrics through development of robust consumer engagement strategy and plans* Create traditional/digital marketing strategy and campaigns, from concept to execution, including agency and vendor management.* Partner with the Digital and Integrated Marketing team to craft content, social media and PR/influencer plans.* Own global brand hierarchy & positioning, delivering a cohesive global brand experience.* Manage, mentor and develop a small team.* Provide guidance and oversight on brand asset usage, messaging and overall proper portrayal to international business leads and trusted partners.* Manage licenses, partnerships & collaborations to elevate brand positioning in the marketplace.* Oversee and manage budget successfully and accuratelyREQUIREMENTS:* 7 years of progressive experience in Brand Management, Global Marketing, or Product Marketing in Beauty or Personal Care* Track record of creating truly integrated brand strategies that leverage consumer insights* Passion for creating unique customer experiences through innovative marketing programs* Success leading cross-functional teams with a high degree of autonomy* Finger on the pulse of the latest trends in beauty* Creative and inspirational leader who develops internal talent

Keywords: The Talent Magnet, Chicago , Senior Marketing Manager (Global Beauty Brand), Executive , Chicago, Illinois

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