Senior Marketing Manager (Global Beauty Brand)
Company: The Talent Magnet
Location: Chicago
Posted on: February 25, 2021
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Job Description:
Privately Owned Beauty Company in Chicago is actively seeking a
Senior Marketing Manager to join their team!?* This an exciting
position that combines elements of "traditional" Brand Management,
Global Marketing + Consumer Engagement roles more commonly seen
elsewhere *RESPONSIBILITIES:* Drive brand growth by owning brand
vision and direction, developing consumer engagement strategies,
acting as the global brand proprietor, and leading key brand growth
initiatives.* Develop the global communication strategy for the
portfolio (imagery, digital, point of sale) consistent with the
brand's identity* Set and achieve annual KPIs to improve brand
health metrics through development of robust consumer engagement
strategy and plans* Create traditional/digital marketing strategy
and campaigns, from concept to execution, including agency and
vendor management.* Partner with the Digital and Integrated
Marketing team to craft content, social media and PR/influencer
plans.* Own global brand hierarchy & positioning, delivering a
cohesive global brand experience.* Manage, mentor and develop a
small team.* Provide guidance and oversight on brand asset usage,
messaging and overall proper portrayal to international business
leads and trusted partners.* Manage licenses, partnerships &
collaborations to elevate brand positioning in the marketplace.*
Oversee and manage budget successfully and accuratelyREQUIREMENTS:*
7 years of progressive experience in Brand Management, Global
Marketing, or Product Marketing in Beauty or Personal Care* Track
record of creating truly integrated brand strategies that leverage
consumer insights* Passion for creating unique customer experiences
through innovative marketing programs* Success leading
cross-functional teams with a high degree of autonomy* Finger on
the pulse of the latest trends in beauty* Creative and
inspirational leader who develops internal talent
Keywords: The Talent Magnet, Chicago , Senior Marketing Manager (Global Beauty Brand), Executive , Chicago, Illinois
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