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Associate Brand Marketing Manager - Beverage

Company: Newell Brands
Location: Chicago
Posted on: February 25, 2021

Job Description:

Associate Brand Marketing Manager - Beverage Position Title:-- AssociateManager, Brand Marketing - Beverage Location:-- Chicago,--IL Reports To:-- Sr.Manager, Brand Marketing We are passionate about inspiring people toadopt reusable bottles - whether you like to drink water, coffee, tea, orpoolside drinks! We believe reusability is core to who we are, and we know ourbrands can help the world to Drink Smarter. We use our leading-edge technologyand combine it with our trend forward fashions, designs and materials. We areall driven beverage enthusiasts who are committed to our environment, withoutsacrificing performance, style, or quality. We love to explore new ways to build ourfamily of household brands such as Contigo, Bubba, Rubbermaid, Avex, andMarmot. Among the benefits of joining our teambesides the normal corporate perks are regular opportunities to volunteer inour community, group fitness activities, summer happy hours, or attending musicfestivals to drive reusability. To put it simply, we enjoy participating inexperiential opportunities by choosing to reuse together! So, grab your travel mug or water bottle andexplore an opportunity with us today! Summary: Accountable for supporting the brand marketing strategies acrossour leading personal beverage brands, including Contigo and bubba, to buildconsumer demand and market share, grounded in deep consumer and marketunderstanding. This position will establish clear objectives for brand communicationand a vision for short and long-term success by developing integrated brandcommercialization plans. Responsibilities:

  • Supportsthe annual brand planning process to create a fully integrated marketing planand programming utilizing an entire omni-channel approach.
  • Accountablefor delivering marketing objectives and strategies for specific category,partnerships and projects.
  • RecommendsA&P programs and budget elements.
  • Responsiblefor program development from idea to delivery, across multiple productplatforms and initiatives.
  • Uncoverstest and learn opportunities for commercialization vehicles to find leveragepoints for scale and impact. Brand Stewardship
    • Activatesbrand activities in accordance to the brand identity and guidelines processi.e. consumer promotion materials, POS, PR, social, and digital materials.
    • Supportsthe brand communications and POS materials to ensure brand ID compliance.
    • Ensuresmarketing communications are executed and are on-strategy while maintainingconsistency for the brand. BrandMarketing
      • Responsiblefor the execution of effective integrated marketing programs on time and at anexceptional level of quality.
      • Supportsthe brand commercialization planning process (inclusive of social, PR, digital,influencers & partnerships), brief development and SOW.
      • Leadswith social media to execute brand initiatives and/or seasonal campaigns on keysocial channels while maintain consistency to brand guidelines and tone ofvoice.
      • Leadwith the digital teams to develop content calendars and execute content to golive on a monthly basis across digital platforms.
      • Developsin partnership with sales planning, shopper marketing content needed to drivekey customer programs.
      • Measuresand analyzes ROI of consumer promotions and marketing programs and recommendsimprovements. Agency and A&P Management
        • Partnerswith agency to ensure all brand spokespersons are media trained and briefedwith key messaging to support brand objectives.
        • Leadswith our external agencies the development of influencer and ambassadorprograms, in alignment with key brand initiatives.
        • Supportsthe advertising and promotion budget and scope of work; works with finance totrack spend Consumer and Marketplace Insights
          • Partnerswith Consumer Insights to recommend tactical research needs to inform marketingand commercialization strategies
          • Tracksbrand metrics across commercialization activities to maintain alignment tocampaign metrics, takes corrective action when necessary, reporting out on amonthly basis.
          • Responsiblefor the commercialization on innovation programs, including partnerships andcontent development.
          • Providessupport to local creative service team(s) and/or local approved agency partnersfor innovation launches. Project and Process Management
            • Servesas the key liaison for own projects, between sales planning, digital marketing,R&D, design, finance and marketing operations.
            • Overseesproject timelines, deliverables, from product ideation to launch/completion.
            • Measuresand analyzes ROI of marketing programs and recommends improvements at the endof each program.
            • Overseesday-to-day agency relationship and communication for marketing and holds agencypartners accountable to program goals and ensures budgets are properlyallocated.
            • Responsiblefor the tracking of key programs, completes ROI analysis and recommends changesas needed.
            • Workscollaboratively with finance on key projects for financial alignment on allproduct and commercialization projects, delivering to division financialtargets. Qualifications:
              • Havea passion for the design, trends and bring a passion to our brands in the workenvironment.
              • Four-yearCollege/University degree
              • 2+years of marketing and/or product management work experience.
              • Upto 35% travel required
              • Fluentin English (verbal and written)
              • Demonstratedsuccess/ability working in a matrix environment.
              • Strongcommunication skills, written, and oral.
              • Provenability to work on and lead a cross-functional team. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. Get tailored job recommendations based on your interests. Location Chicago, Illinois, United States Category Marketing & Consumer Insights Job Id 2003591 They will execute the strategic vision for the beverage portfolio through short and long-term product develop initiatives, category portfolio management, and align with cross functional partners on integrated... Job Title: Product Owner - Marketing Location: Aurora, IL Reports To (Title): Senior Manager, Product Summary: First Alert-- is seeking a--Product Owner--in our corporate headquarters based Location Chicago, Illinois, United States Category Marketing & Consumer Insights Job Id 2003591 They will execute the strategic vision for the beverage portfolio through short and long-term product develop initiatives, category portfolio management, and align with cross functional partners on integrated... Location Atlanta, Georgia, United States Category Marketing & Consumer Insights Job Id 2005611 The Manager, Brand Analytics proactively analyzes data and identifies key insights and opportunities for Food BU brands. The Manager, Brand Analytics, partners with the brand teams, customer planning,... Location Huntersville, North Carolina, United States Category Research & Development Job Id 2005416 As part of the R&D Sustainability Team, the Manager, Product Sustainability will be a thought leader in sustainable design and lead embedding sustainability throughout product development at Newell Brands.... Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law. Click here to view the "EEO is the Law" poster and additional EEO information.

Keywords: Newell Brands, Chicago , Associate Brand Marketing Manager - Beverage, Executive , Chicago, Illinois

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