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Emerging Brands Director

Company: Constellation Brands
Location: Chicago
Posted on: April 10, 2021

Job Description:

Job DescriptionPosition SummaryEmerging Brands is an exciting newly created group at Constellation Brands responsible for building new consumer-focused businesses by using an entrepreneurial approach. Reporting to the Head of Emerging Brands, Founders are responsible for early scaling success of our future power brands. Founders have a broad range of responsibilities including:

  • This role is responsible for supporting the sales and early commercialization activities for a number of emerging brands within the Constellation portfolio
  • Oversee the development and execution of sales and marketing programs and lead business analysis and project management
  • Lead the development of comprehensive commercial brand plans that ensure delivery of plans for responsible brands
  • Oversee the development of the monthly brand health trackers to forecast, track and analyze brand initiatives and performance in order to ensure we meet and/or exceed our performance metrics
  • Lead the management of the brand & product S&OP forecast, at-risk reviews and shipment plans with Operations and Supply planning teams
  • Oversee the development and execution of the brand presentations at the National Sales Meeting. This includes liaising with internal team, external agency and coordinating content development.ResponsibilitiesBusiness Leadership:
    • Strong sense of business ownership
    • A high level of collaboration across most departments within Constellation Brands, team leadership and a commensurate level of diplomacy and organization.
    • Outstanding storytelling, impact, influence, spoken & written communication skills; comfortable presenting to executive management
    • Resilient and tenacious, appreciates failure & feedback as an opportunity to learn with propensity to persevere
    • Ability to work with agility and urgency, utilizing agile ways of working
    • Strong persuasion, creativity, can-do attitude with ability to influence others and move toward a common vision or goal
    • Provide leadership across Commercialization brand portfolio to ensure alignment of brand strategies and initiatives with cross-functional partners, sales, production, operations and legal
    • Strong stakeholder management in a highly matrixed environment
    • Deliver top tier, consumer validated advertising platforms and manage their execution
    • Lead the ongoing analysis of category, competitive and consumer trends
    • Lead the management of business relationships with agencies, vendors and CBI brand partners
    • Provide Chief Growth Officer and Senior Management with continual updates/recommendations on Commercialization brands and new initiativesSales Leadership:
      • Lead effective communication to sales, NPD specialists and Trade marketing teams to optimize and execute brand plans, regional programs, competitors' insights and best in class execution across all Commercialization brands
      • Develop, cultivate, and maintain strong relationships
      • Directly support Constellation and Distributor sales teams and participate hands-on in ground-level sales efforts
      • Oversee the execution of a series of road shows and blitzesFiscal Discipline:
        • General Manager mindset
        • Deliver brand annual financial plans (net sales, depletions, and EBIT)
        • Manage brands portfolio budget
        • Recommend budget adjustments across portfolio or programming based on brand/market performance or opportunities
        • Own the P&L and market success for assigned brandsMinimum Qualifications
          • Direct ownership or involvement in product scaling (involved in product acquisition, exit, or evidence of IRI trajectory)
          • Proven experience and strong abilities in educating and motivating others to manage business effectively
          • New product development and execution experience required
          • Strong P&L management skills; high financial acumen
          • Excellent project management skills required
          • Ability to think strategically as well as tactically
          • Experience in package development and creative point of sale/merchandising materials development, which support brand positioning
          • Experience working successfully within a team environment
          • Ability to work successfully in a fast-paced, high-energy environment
          • Ability to focus on multiple tasks and deadlines, and effectively prioritize and manage them; strong attention to detail
          • Proven ability to analyze data, identifies opportunities, and develops business plans that significantly build the business
          • Strong teamwork skills; ability to take ownership of projects and work with interdepartmental functions (production, winemaking, creative services, sales, hospitality, etc.) to achieve project completion in a smooth and timely manner.Preferred Qualifications
            • Beverage alcohol industry experience in either a marketing or sales management capacity preferred, but not required
            • A passion for and desire to be immersed in the beverage alcohol business
            • Skilled in agile methodologies
            • Strong PC skills (Windows, Word, Excel, PowerPoint), scan data experience preferred (IRI)Physical Requirements/Work Environment
              • Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
              • Travel Required: > 30%LocationChicago, IllinoisAdditional LocationsSan Francisco, CaliforniaJob TypeFull timeJob AreaInsights & InnovationEqual OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations). Posted 11 Days Ago Full time R-19270 About Us Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500-- company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported beer brands such as the Corona and Modelo brand families and Pacifico. Its high-quality wine and spirits brands include the Robert Mondavi and The Prisoner Wine Company brand families, Kim Crawford, Ruffino, Meiomi and SVEDKA Vodka. The company's portfolio also includes a collection of highly-rated wine brands such as SIMI and Mount Veeder Winery, spirits brands High West Whiskey and Casa Noble Tequila, as well as new wine innovations such as Cooper & Thief and Spoken Barrel. Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors, and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Since its founding in 1945, Constellation's ability to see, meet and stay ahead of shifting consumer preferences and trends across total beverage alcohol has fueled our success and made us the No. 1 growth contributor in beverage alcohol in the U.S.

Keywords: Constellation Brands, Chicago , Emerging Brands Director, Executive , Chicago, Illinois

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