SEO & Web Content Marketing Manager

Company: UScellular
Location: Chicago
Posted on: April 11, 2021

Job Description:

SEO & Web Content Marketing Manager - SAL021575

The SEO & Web Content Marketing Manager r is responsible for developing, managing and updating online content to drive brand awareness, visitors and conversions on our website. The role will work with cross-functional teams in marketing to develop and optimize content to enhance customer's online journey of discovery, education, engagement and adoption of UScellular business solutions. The individual will collaborate with various SMEs, in marketing to plan and execute online demand generation campaigns.

• Deliver compelling, differentiated web content to communicate USCC's value proposition for business customers
• Define website content strategy to attract, educate, and convert business prospects
• Partner with Product and Vertical Marketing teams to develop clear positioning and messaging for target audiences, driven by customer insights and analytics
• Conduct keyword, user, and competitive research; optimize the website for SEO to increase SERP rankings, inbound links, and organic traffic
• Own and drive web KPIs including conducting A/B testing of campaign strategies, ads, and landing pages
• Deliver analysis to gauge web content effectiveness and share meaningful and actionable insights that drive the business
• Establish and manage workflow for requesting, creating, editing and publishing content
  • Bachelor's degree in Business, Marketing, Engineering or related field
  • 5 years of B2B digital content marketing expertise that includes creating and managing online content
  • 2 or more years of experience in SEO management and implementation of best practices
  • Google Analytics power user, proficient in Google Tag Manager
  • Innovative and creative thinker
  • Intellectual curiosity, analytical and strategic thinker
  • Knowledge and experience in web development platforms and website updating
  • Adobe Creative Cloud (Photoshop, Illustrator, Acrobat Pro), WordPress, Sitecore or other Web CMS experience
    
    Preferred Qualifications
    
    • Relevant B2B technology marketing experience, primarily in telecommunication, technology, or SaaS industries
    • MBA
      
      Job
      : Sales Business Solutions
      
      Location(s)
      : Illinois-CHICAGO_IL
      
      U.S. Cellular-- is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.
      
      

Keywords: UScellular, Chicago , SEO & Web Content Marketing Manager, Executive , Chicago, Illinois