Senior Paid Media Manager (Programmatic)

Company: NP Digital
Location: Chicago
Posted on: November 22, 2021

Job Description:

About NP Digital -- Neil Patel has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world. NP Digital is the agency that brings his passion and insights to life for the world's more important brands. NP Digital--focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. NP Digital--combines proprietary platforms with best in class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. About the Opportunity -- Neil Patel Digital (NPD) is seeking an energetic, data-driven, and innovative--Senior--Paid Media Manager (Programmatic) to join our Paid Media team either at our headquarters in San Diego, CA or remote. The ideal candidate has--4-5--years of managing--programmatic--budgets of over $1M--per month and understands what it takes to--set and win competitive bids to reach an audience--while meeting campaign KPIs across the open exchanges. You should have outstanding knowledge of how--DV360--or similar programmatic platforms--work, as well as--have a good grasp on how to optimize performance--based on the campaign objective of performance or awareness. Equally important to your technical--programmatic--chops is your ability to communicate your analysis and recommendations to clients and colleagues alike.-- -- Our ideal candidate is someone who is fun to work with, can speak confidently on the value of our optimizations and work, and--can--explain complex strategies in an easy to digest manner. Last but not least, you're looking to join a fast-growing company that prides itself on education and thought leadership for our clients and the industry as a whole. --
Responsibilities: Reporting to--the Director,--Programmatic--Media, the--Senior--Paid Media Manager--(Programmatic)--will be responsible for the strategic approach and campaign delivery to meet clients' goals and KPIs driving overall success.-- -- Responsibilities include but are not limited to: --

• Plan programmatic campaigns with impression--estimates--within the programmatic platforms --
• Analyze and resolve diverse, complex issues via an in-depth knowledge of programmatic strategy and delivery on Display & Video 360 and Campaign Manager 360 or similar--DSPs --
• Execute--day-to-day trading, including--campaign bid management and daily optimizations--across various paid media tactics, including but not limited to: OTT/streaming video, digital audio, digital out of home, native, and display --
• Identify--third party data segments--at efficient CPMs--for audience targeting-- --
• Traffic-- ad --creative through third-party ad server--(CM360) --
• Monitor ad verification, brand safety,--and--viewability --
• Negotiate--and implement direct and private marketplace deals with select media partners --
• Interpret and report on attribution models across programmatic and other paid media campaigns--to illustrate the impact of upper-funnel tactics on performance --
• Guide tracking and floodlight tag setup alongside Data, Analytics & Insights team --
• Communicate internally within teams to ensure success across all paid media campaigns--and SEO--efforts --
• Develop and deliver client reporting on a weekly, monthly & quarterly basis--- --
• Work closely with Paid Media--Managers--and Specialists--to--foster and mentor their growth--in programmatic buying -- Required Skills and Expertise: --
  • 4-5--years in recent--Programmatic buying--experience --
  • Experience working with $1M+ monthly--DSP ad spends --
  • Strong written and verbal communication skills --
  • Exceptional--organizational skills--with the--ability to prioritize time and workload efficiently --
  • Great attention to detail & exceptionally strong with numbers & analysis --
  • Display & Video 360 and Campaign Manager 360 platform experience--preferred --
  • Google Ads display, video & discovery campaign targeting and buying a plus --
  • Google Analytics and other professional certifications a plus --
  • A passion for digital--performance marketing--and drive to grow within the industry -- We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. We provide comprehensive benefits including medical--(100% coverage for employees and 50% for dependents on base HMO plan) and 100% coverage for employee-only dental. Other benefits offered include flexible paid time off, vision, FSA, life insurance, company paid parking and/or commuter program (depending on location), and a 401k program with employer match and immediate vesting. As an organization, we take a proactive role in investing in our employee's professional development. We believe our employees are our greatest asset and welcome those who share our vision and drive to build great things together. --

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